Digital Marketing Specialist
Remote Recruitment
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇿🇦 South Africa
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and manage digital marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and email.
- Analyse campaign performance using tools like Google Analytics and prepare detailed reports to inform strategy.
- Oversee SEO and PPC strategies to increase organic visibility and paid traffic.
- Manage content calendars and coordinate with content creators to ensure timely delivery.
- Conduct keyword research and competitor analysis to optimise campaigns.
- Implement A/B testing strategies to refine messaging and improve conversion rates.
- Monitor social media channels and engage with audiences to build brand presence.
- Collaborate with design and content teams to ensure brand consistency across all digital touchpoints.
Requirements
- Minimum of 3 years’ experience in digital marketing, preferably within an agency or fast-paced business environment.
- Proven experience in running and managing PPC, SEO, and social media campaigns.
- Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics, and CRM tools.
- Excellent analytical skills with a data-driven approach to decision-making.
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Must have access to a reliable internet connection and a personal laptop suitable for remote work.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingPPCSEOA/B testingkeyword researchcompetitor analysiscampaign performance analysiscontent managementdata-driven decision makingreport preparation
Soft skills
analytical skillswritten communicationverbal communicationproject managementtime managementcollaborationaudience engagementbrand consistency