
SEO Specialist
Remote Raven
full-time
Posted on:
Location Type: Remote
Location: Kenya
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Salary
💰 $8 per hour
Tech Stack
About the role
- Develop and execute on-page, off-page, and technical SEO strategies across multiple client accounts
- Conduct comprehensive keyword research to identify opportunities for organic growth
- Perform regular SEO audits and prioritize actionable improvements for each client site
- Optimize page titles, meta descriptions, header structure, internal linking, and URL architecture
- Monitor and improve Core Web Vitals, page speed, mobile usability, and crawlability
- Build and manage backlink strategies to strengthen domain authority
- Make on-site updates across client websites including content edits, page creation, and structural changes
- Work confidently within Webflow and other website builders or CMS platforms such as WordPress, Squarespace, Wix, or Shopify
- Implement SEO recommendations directly on client websites without relying on a separate development team
- Ensure all web pages are properly optimized for search at the time of publishing or updating
- Build, maintain, and manage detailed SEO tracking spreadsheets and reporting dashboards in Excel or Google Sheets
- Track keyword rankings, organic traffic trends, click-through rates, and conversion performance across all client accounts
- Analyze data to identify patterns, issues, and opportunities, and translate findings into clear recommendations
- Prepare and deliver regular SEO performance reports for internal teams and clients
- Use tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or Moz to inform strategy and measure results
- Collaborate with the in-house content writer to ensure all content is optimized for target keywords and search intent
- Provide keyword briefs, content outlines, and SEO direction to guide content creation
- Review and make minor content updates or SEO adjustments directly on the site when needed
- Ensure meta data, alt text, schema markup, and internal links are applied consistently across all content
- Manage and maintain XML sitemaps, robots.txt files, and site indexing settings
- Identify and resolve crawl errors, redirect chains, broken links, and duplicate content issues
- Implement structured data and schema markup to enhance search appearance
- Coordinate with web teams or platforms to address technical issues that impact search performance.
Requirements
- 2 or more years of hands-on SEO experience, preferably within an agency or multi-client environment
- Advanced proficiency in Excel or Google Sheets — you are comfortable building reports, pivot tables, and tracking systems from scratch
- Demonstrated experience making updates directly within Webflow or Comparable website builders
- Working knowledge of Google Search Console, Google Analytics (GA4), and at least one SEO platform such as Ahrefs, SEMrush, or Moz
- Strong understanding of on-page, off-page, and technical SEO best practices
- Ability to manage multiple client accounts simultaneously with strong attention to detail and organization
- Clear written communication skills for reporting and client-facing documentation.
- Experience with Webflow specifically, including the ability to build or redesign pages within the platform
- Web design skills — the ability to create visually clean, conversion-focused pages is a meaningful advantage
- Ability to review and edit content for SEO optimization when the content writer needs support
- Experience with WordPress, Shopify, Squarespace, or other CMS platforms in addition to Webflow
- Familiarity with HTML and CSS basics for implementing SEO-related code changes
- Google Analytics or Google Ads certification is a plus.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOkeyword researchon-page SEOoff-page SEOtechnical SEOdata analysisHTMLCSSweb designstructured data
Soft Skills
attention to detailorganizationwritten communicationclient managementcollaboration
Certifications
Google Analytics certificationGoogle Ads certification