RELX

Senior Manager, Segment Marketing

RELX

full-time

Posted on:

Location Type: Hybrid

Location: Home based • Ohio • United States

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Salary

💰 $90,500 - $150,900 per year

Job Level

Senior

About the role

  • Developing strong understanding of key customer segments and markets (e.g., librarians, researchers, academic institutions).
  • Identifying customer pain points, industry trends (e.g., GenAI, open science, research integrity), and competitive dynamics to inform marketing strategies, positioning, and messaging.
  • Creating persona-based value propositions and segment narratives that increase engagement.
  • Developing and execute persona-based programs in support of product launches, portfolio expansions, and thought leadership initiatives; deliverables will include developing program content for global events (e.g., webinars, LinkedIn Live, conferences, workshops).
  • Collaborating with central and regional teams to build and execute marketing plans that align with business priorities and resonate with key segments.
  • Developing sales enablement tools, messaging briefs, and content that supports the buyer journey and aligns with the Challenger Sales methodology.
  • Collaborating with other sales enablement colleagues and product marketers to streamline the process and execution for content development, field feedback, sales readiness, and measurement of messaging and content impact.
  • Partnering with Sales, Product, and sales training teams to deliver training, content, and resources that improve commercial effectiveness.

Requirements

  • Have 7+ years of progressive experience in B2B marketing, segment or product marketing, or revenue enablement, ideally of SaaS offerings or academic markets.
  • Proven track record of crafting and executing go-to-market strategies and messaging that drive measurable results.
  • Have an understanding of marketing and sales alignment, with familiarity in Challenger Sales methodology.
  • Have experience developing enablement content, sales narratives, and digital marketing assets.
  • Have an analytical mindset with experience using metrics to inform strategy and optimize performance.
  • Have excellent project management, communication, and stakeholder engagement skills.
  • Have a Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
Benefits
  • This job is eligible for an annual incentive bonus.
  • We offer country specific benefits.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingproduct marketingrevenue enablementgo-to-market strategiesChallenger Sales methodologyenablement content developmentdigital marketing assetsanalytical mindsetproject managementstakeholder engagement
Soft Skills
communicationcollaborationcreativitystrategic thinkingproblem-solvingadaptabilityleadershipengagementcontent developmenttraining delivery
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communicationsadvanced degree