Write and develop high-quality content including blog posts, social media, website copy, whitepapers, video scripts, and podcasts.
Create and optimize content for SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
Collaborate with the Graphic Designer and Demand Generation Team to support integrated campaign activity.
Work with the Portfolio Marketing Team to regularly update web content reflecting new product features and developments.
Collaborate with Content team, manage freelancers and external agencies as needed.
Identify customer needs and content gaps, recommending new topics and formats.
Research and produce a regular stream of topical, creative, and engaging content for multi-channel use.
Own and continuously improve our end-to-end marketing content creation and publishing processes.
Use AI-powered tools for content ideation, generation, optimisation, and performance analysis.
Manage and maintain content within WordPress and ensure consistency and governance.
Meet tight deadlines while maintaining top-quality output.
Contribute to the measurement and reporting of content KPIs.

Requirements

Proven content marketing experience, ideally in B2B.
HR industry experience is preferred.
Bachelor’s degree in Communications, Journalism, Marketing, or a related field.
Strong understanding of SEO, AEO, and GEO principles and tools.
Experience using AI tools (e.g., generative AI, NLP-based platforms) for content creation and optimization.
Familiarity with Customer Data Platforms (CDPs) such as Oracle Unity, Salesforce CDP, or similar.
Ability to interpret and apply brand guidelines, positioning, and tone of voice.
Strong communication skills and ability to produce content for both UK and US audiences.
Excellent time management and multitasking abilities.

Benefits

This job is eligible for an annual incentive bonus.
We know your well-being and happiness are key to a long and successful career.
We are delighted to offer country specific benefits.
Committed to providing a fair and accessible hiring process.
Accommodation or adjustment requests are supported for applicants with disabilities.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

content marketingSEOAEOGEOcontent creationcontent optimizationcontent strategycopywritingcontent measurementcontent publishing

communicationtime managementmultitaskingcollaborationcreativityproblem-solvingadaptabilityattention to detailcustomer focusleadership