Relo Solutions Group

Digital Marketing Manager

Relo Solutions Group

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$90,000 per year

Job Level

SeniorLead

About the role

  • Manage all Display, Search (PPC), SEO, Mobile and Social acquisition channels
  • Have a passion for innovation, as well as tenacity for owning the end-to-end customer acquisition funnel, collaborating across multiple functions and driving business results for both the short and long term
  • Effectively partner with a broad array of cross-functional teams to drive target growth
  • Own the overall strategy for bringing customers into our funnel
  • Responsible for driving demand/lead generation
  • Optimization of all sites, plus customer conversion efforts
  • Have a deep understanding of data to drive strategic direction
  • Demonstrate aptitude to prioritize opportunities based on impact on the business
  • Have the ability to build, lead, empower, and inspire a team of direct reports to do the best work of their lives

Requirements

  • 10+ years overall experience in marketing with 5+ years digital marketing and management experience
  • Retail Energy experience is preferred
  • Bachelor’s degree in engineering, economics, mathematics or applied math or similar degrees required
  • MBA or equivalent preferred
  • Experience in digital/mobile acquisition marketing in a B2B or B2C environment
  • Proven track record in a variety of marketing disciplines experience, including digital marketing, direct marketing, acquisition, product marketing, customer management
  • Ability to define strategies based on business goals & customer insights, lead with a hypothesis and translate them into actionable tests & implementation plans
  • Passion for delighting customers & using customer insights to improve end-to-end experiences
  • Results-oriented mindset with a track record of focusing on high impact activities & driving initiatives through to execution
  • Innovative thinker with a passion for generating new ideas, nurturing a culture of creativity, & continuing to raise the bar on business performance
Benefits
  • Company paid annual trip to the Caribbean every year
  • 2 weeks of vacation leaves + additional paid 2 weeks of Christmas holidays
  • 6 wellness days leaves
  • Eye and Dental insurance cover
  • Health Insurance covering prescription and paramedical practitioners
  • Life Insurance cover
  • Long Term disability plan
  • Gym Membership
  • Mental Fitness program with financial support
  • Telemedicine support
  • Educational program
  • On-site free parking
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingPPCSEOmobile marketingsocial acquisitionlead generationcustomer conversion optimizationdata analysisstrategic planningB2B marketing
Soft Skills
innovationcollaborationleadershipteam empowermentprioritizationcustomer focusresults-orientedcreativitystrategic thinkingcommunication
Certifications
Bachelor's degreeMBA