Relentless

Digital Marketing

• Own digital acquisition strategy and execution end-to-end for the Texas recruitment program — paid media, organic/SEO, and the full conversion funnel
• Build and optimize the recruitment funnel: landing pages, our online application form, tracking pixels, conversion/event tracking, and ongoing A/B testing to drive down cost per sign-up
• Plan, launch, and optimize paid campaigns across Meta, Google, and other platforms — managing targeting, creative, and budget pacing
• Build and own our organic digital presence and SEO so the program is discoverable, credible, and findable
• Manage digital ad and marketing vendors as a knowledgeable client: set the brief, interrogate their recommendations, and hold them to measurable results
• Set creative direction and build content calendars; write clear creative briefs, give structured feedback, and produce creative where needed
• Track and report on cost per acquisition, conversion rates, and funnel performance, in partnership with our data team
• Manage other vendor relationships as needed
• Collaborate with our partnerships, SMS outreach, and data teams to align all recruitment activity
• Other responsibilities as assigned

Associate Director, Digital Marketing