Associate Director, Digital Marketing

Relentless

Associate Director of Digital Marketing managing online acquisition strategies for Relentless' recruitment program. Building funnels and optimizing campaigns for voter engagement before the 2026 elections.

Posted 6/24/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $7,000 per monthWebsite

About the role

Key responsibilities & impact

Own digital acquisition strategy and execution end-to-end for the Texas recruitment program — paid media, organic/SEO, and the full conversion funnel
Build and optimize the recruitment funnel: landing pages, our online application form, tracking pixels, conversion/event tracking, and ongoing A/B testing to drive down cost per sign-up
Plan, launch, and optimize paid campaigns across Meta, Google, and other platforms — managing targeting, creative, and budget pacing
Build and own our organic digital presence and SEO so the program is discoverable, credible, and findable
Manage digital ad and marketing vendors as a knowledgeable client: set the brief, interrogate their recommendations, and hold them to measurable results
Set creative direction and build content calendars; write clear creative briefs, give structured feedback, and produce creative where needed
Track and report on cost per acquisition, conversion rates, and funnel performance, in partnership with our data team
Manage other vendor relationships as needed
Collaborate with our partnerships, SMS outreach, and data teams to align all recruitment activity
Other responsibilities as assigned

Requirements

What you’ll need

3–5 years of digital, growth, or performance marketing experience, with the ability to operate independently and run multiple workstreams at once.
Hands-on experience managing paid digital advertising across Meta (Facebook/Instagram), Google Ads, and other platforms
Real conversion-optimization chops: setting up and reading tracking pixels and attribution, optimizing landing pages and forms for conversion, and running A/B tests
Working knowledge of SEO and building an organic digital presence from the ground up
Strong grasp of analytics – tracking, attribution, and performance reporting
A creative sensibility: you can shape, brief, and/or produce compelling ad and landing-page creative
Comfort owning vendor relationships and being the in-house expert who manages them, not the other way around
Bonus: experience with high-volume lead generation or audience acquisition
Political or campaign experience is not required
We encourage candidates who don't meet every listed qualification to apply. We recognize that no candidate is a perfect match, and we value potential as much as experience.

Benefits

Comp & perks

100% employer covered health, dental, vision and life insurance

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital acquisition strategypaid mediaSEOconversion funnel optimizationA/B testingpaid campaigns managementtracking pixelsanalyticsattributionlead generation

Soft Skills

independent operationmulti-taskingcreative directionstructured feedbackvendor managementcollaborationcommunication