Releaf

Growth Marketing

• Own Releaf's retention strategy across patient activation, engagement, subscription growth, and churn reduction
• Lead the ongoing development of Releaf+ subscription model
• Develop loyalty mechanics, refer-a-friend programmes, and retention incentives
• Market and communicate retention products and benefits with the Brand Team
• Build proactive intervention programmes to prevent patient churn
• Develop and execute lifecycle patient communications from onboarding through long-term retention
• Ensure CRM activity is data-led, segmented, and aligned with retention goals
• Maintain the feedback loop between patient communications and operational changes
• Partner with CRO and UX teams to continuously test and optimise pre-payment and post-login experiences
• Build relationships with Clinical, Dev, Operations, and Patient Support teams
• Coordinate acquisition-to-retention handoff with the Head of Performance Marketing
• Report retention performance and recommend investment to senior stakeholders
• Report directly to the Marketing Director and lead a team of five

Head of Growth