Head of Growth

Releaf

Head of Growth owning patient retention, lifecycle marketing, subscriptions, and CRO for the UK's leading medical cannabis clinic. Leading a five-person team and improving activation, engagement, LTV, and churn.

Posted 8/5/2026full-time🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing retention strategies, lifecycle communications, and subscription marketing within the digital health sector. Proven ability to analyze data and drive improvements in churn, LTV, and engagement metrics while collaborating cross-functionally with various teams.

Highest-signal resume keywords

Retention Strategy DevelopmentLifecycle MarketingCRM StrategyTeam LeadershipData Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Churn ReductionPatient ActivationEngagement MetricsSubscription MarketingLoyalty MechanicsRetention IncentivesData-Driven Decision MakingBusiness Case DevelopmentGoal SettingPatient Lifecycle Communications

Soft Skills

Cross-Functional CollaborationAnalytical ThinkingCommunication SkillsTeam DevelopmentCommercial Acumen

Tools & Technologies

CRM SystemsMarketing Automation ToolsData Analytics Platforms

Industry Keywords

Digital HealthHealthtechSubscription BusinessRegulated Industry

About the role

Key responsibilities & impact

Own Releaf's retention strategy across patient activation, engagement, subscription growth, and churn reduction
Lead the ongoing development of Releaf+ subscription model
Develop loyalty mechanics, refer-a-friend programmes, and retention incentives
Market and communicate retention products and benefits with the Brand Team
Build proactive intervention programmes to prevent patient churn
Develop and execute lifecycle patient communications from onboarding through long-term retention
Ensure CRM activity is data-led, segmented, and aligned with retention goals
Maintain the feedback loop between patient communications and operational changes
Partner with CRO and UX teams to continuously test and optimise pre-payment and post-login experiences
Build relationships with Clinical, Dev, Operations, and Patient Support teams
Coordinate acquisition-to-retention handoff with the Head of Performance Marketing
Report retention performance and recommend investment to senior stakeholders
Report directly to the Marketing Director and lead a team of five

Requirements

What you’ll need

Proven experience in a senior growth, retention, or lifecycle marketing role, ideally in digital health, healthtech, or a subscription business
Track record of owning and improving churn, LTV, activation, and engagement metrics
Strong understanding of CRM strategy and patient or customer lifecycle communications
Experience marketing subscription products or membership programmes
Commercial acumen in building business cases, setting goals, and being accountable for outcomes
Ability to work cross-functionally with clinical, operational, and commercial teams
Experience working in a regulated industry
Strong analytical skills and ability to translate data into strategy for non-technical stakeholders
Experience leading and developing a team
Must be UK based

Benefits

Comp & perks

Remote-first working arrangement
Regular face-to-face team meets
Inclusive working environment
Reasonable adjustments throughout the recruitment process
Interview-process support where needed