General Manager – Messaging
Relay Commerce
full-time
Posted on:
Location Type: Hybrid
Location: Lisbon • Portugal
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About the role
- Immediately audit and stabilize the MRR of Fomo, SalesPop, and Smartrmail, ensuring the legacy portfolio remains flat or growing.
- Lead the transition of Messaging from legacy SaaS to Agentic products, leveraging agents to automate merchant workflows.
- Isolate and target high-quality merchants ($5M–$500M GMV), tailoring product roadmaps to solve enterprise-level merchant problems.
- Lead the "Zero-to-One" journey for new agentic product lines, moving from initial hypothesis to validated buyer intent in 2-week cycles.
- Oversee a fast-track innovation lab to build, test, and kill (or scale) new AI messaging tools based on real-time customer feedback.
- Define pricing, packaging, and positioning for new product lines to maximize revenue and adoption.
- Own full P&L for the Messaging division.
- Drive predictable revenue growth aligned with annual budgets and forecasts.
- Partner with Finance to build and manage forecasts, pipeline visibility, and performance tracking.
- Implement strategies to improve conversion, retention, ARPU, and expansion revenue.
- Ensure operational excellence across Sales, Marketing, CS, and Product.
- Drive cross-functional alignment and eliminate silos.
- Improve reporting visibility and decision-making cadence.
- Build scalable processes across teams.
- Directly manage functional leaders across Sales, Marketing, Customer Success, and Product.
- Lead and develop middle managers across departments.
- Provide clear direction, accountability, and coaching.
- Build a performance-oriented culture rooted in ownership and outcomes.
- Ensure hiring and talent development aligns with growth strategy.
- Maintain a strong understanding of customer needs and market trends.
- Identify gaps in product-market fit and drive solutions.
- Strengthen relationships within the e-commerce ecosystem.
Requirements
- 8+ years of experience in B2B SaaS, with significant exposure to martech, and a proven track record in Product Management or General Management.
- Demonstrated ability to take legacy product lines, stabilize declining revenue, and successfully pivot them into new market categories.
- Deep experience in the "Zero-to-One" phase—isolating customer segments, validating pain points, and launching new product lines from scratch.
- Expert-level understanding of the Shopify ecosystem and the needs of merchants doing $5M to $500M in annual GMV.
- Experience leading multi-product portfolios or product lines.
- Proven experience managing middle managers across multiple functions (Sales, Marketing, Customer Success, Product).
- Strong understanding of the e-commerce ecosystem, particularly platforms such as Shopify, BigCommerce, WooCommerce, or similar.
- Track record of driving revenue growth in a SaaS environment, including pipeline development, retention, and expansion.
- Experience building and managing revenue forecasts and operational plans.
- Ability to align cross-functional teams around clear strategic priorities and measurable outcomes.
- Experience working with globally distributed or remote teams.
- Strong familiarity with LLMs, agentic workflows (n8n, Gumloop, or similar), and how AI is disrupting traditional MarTech and commerce operations.
Benefits
- Flexible Time Off
- Public Holidays Off
- Paid Parental Leave
- Work From Home Stipend
- Therapy/Mental Health Reimbursement
- Co-working Space Allowance
- Learning Resources
- Referral Bonus Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product ManagementGeneral ManagementRevenue ForecastingOperational PlanningCustomer SegmentationMarket ValidationAI Messaging ToolsConversion OptimizationRetention StrategiesExpansion Revenue
Soft Skills
LeadershipCoachingCross-functional AlignmentPerformance ManagementStrategic PrioritizationDecision-makingAccountabilityCommunicationTeam DevelopmentRelationship Building