Regions Bank

Local Marketing Program Manager

Regions Bank

full-time

Posted on:

Location Type: Office

Location: Birmingham • Alabama • North Carolina • United States

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Salary

💰 $86,814 - $112,360 per year

About the role

  • Serves as Marketing Communications representative for assigned geographies or business units
  • Develops comprehensive priority market or business unit strategies/campaigns that align with Regions’ overall marketing strategy
  • Develops, manages, and implements Marketing Communications strategies/campaigns through coordination with partners
  • Contributes to the identification of customer sub-segments and targets for acquisition, increased wallet share, and retention
  • Builds and delivers useful, credible data-driven marketing programs for business success and return on investment (ROI)
  • Identifies and cultivates strategic partnerships within assigned geographies and/or business units
  • Plans and executes, when applicable, high-value client events
  • Provides marketing and communications oversight and management for various events and initiatives
  • Manages junior business partners, offers advice and guidance
  • Manages high-dollar marketing strategies when needed

Requirements

  • Bachelor’s degree in Marketing or related field
  • Five (5) years of experience in marketing or sales, preferably within banking and/or financial services
  • Experience with event planning
  • Willingness to travel for program and/or initiative execution
Benefits
  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategydata-driven marketingcampaign managementevent planningcustomer segmentationROI analysisstrategic partnershipscommunications managementbusiness unit strategy
Soft Skills
leadershipadvice and guidancecollaborationcommunicationstrategic thinking
Certifications
Bachelor’s degree in Marketing