Regions Bank

Digital Marketing Strategist – Tracking and Consent

Regions Bank

full-time

Posted on:

Location Type: Office

Location: Birmingham • Alabama • North Carolina • United States

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Salary

💰 $72,677 - $90,810 per year

About the role

  • Gathers, synthesizes, and applies digital insights to form strategies
  • Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels
  • Communicates digital strategies to business partners and stakeholders on a regular basis
  • Ensures alignment of digital media and messaging across all channels
  • Develops success metrics, and tracks performance against goals and budget
  • Leverages Media Mix Modeling and Cross-Channel Attribution tools for reporting and optimization recommendations
  • Manages the digital tools and technologies, data management platform (DMP)
  • Evaluates emerging technologies and provides thought leadership for adoption
  • Develops test-and-learn strategies as appropriate
  • Ensures digital strategies conform to risk and security standards

Requirements

  • Bachelor's degree in Marketing or related field
  • Three (3) years of experience in consumer advertising strategies, preferably in digital and/or high technology
  • One (1) year working with a Data Management Platform (DMP), managing data and building audiences
  • Experience executing out of home, print, radio, and television campaigns
  • Experience in the oversight and management of media campaigns across several channels
  • Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
Benefits
  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingMedia Mix ModelingCross-Channel Attributiondata managementaudience buildingcampaign managementdisplay advertisingemail marketingmobile marketingsearch marketing
Soft Skills
strategy developmentcommunicationleadershipperformance trackingthought leadershiprisk managementcollaborationanalytical thinkingproblem-solvingadaptability
Certifications
Bachelor's degree in Marketing