refive

AI Engineer

• Own the entire marketing function: strategy, content, SEO, events, partner co-marketing, and brand
• You move in sprints, ship fast, and never let perfect be the enemy of good
• Content quality and brand voice: Own the editorial standard across everything that goes out — LinkedIn posts, blog content, SEO copy, case studies, newsletter. You are the last human filter before anything is published.
• AI content engine: Direct and maintain agentic pipelines that produce content at scale. You set direction, write the prompts, evaluate the output, and intervene when the machine gets it wrong.
• Account-based marketing support: Align the content calendar with live pipeline priorities. Brief assets for key accounts. Make sure sales has what it needs, when it needs it — not generic collateral.
• SEO and inbound: Own organic growth. Blog strategy, keyword targeting, distribution playbook, conversion path optimization.
• Brand and thought leadership: Evolve the Retail Spotlight podcast into a content ecosystem. Ghostwrite and direct founder voice content across two distinct voices.
• Build refive's presence as the authoritative voice on in-store customer engagement in Europe.
• Events and field: Project-manage event participation remotely — NRF, EuroShop, RTS London and similar. Own the full loop: logistics, pre-event content, on-site coordination with vendors and booth teams, lead capture workflows, post-event follow-up content. You run this independently; founders show up and present.
• Partner co-marketing: Develop joint campaigns and launch materials with white-label and integration partners as the pipeline scales.
• Metrics and reporting: Own the automated weekly marketing dashboard (GA4, HubSpot, LinkedIn). Know your numbers. Flag what is not working before anyone asks.

AI-First Marketing Lead