AI-First Marketing Lead

refive

Head of Marketing operating within a lean-team structure at refive GmbH. Leading AI-driven marketing initiatives for enhancing in-store customer engagement.

Posted 6/24/2026full-timeRemote • 🇮🇳 IndiaSeniorWebsite

About the role

Key responsibilities & impact

Own the entire marketing function: strategy, content, SEO, events, partner co-marketing, and brand
You move in sprints, ship fast, and never let perfect be the enemy of good
Content quality and brand voice: Own the editorial standard across everything that goes out — LinkedIn posts, blog content, SEO copy, case studies, newsletter. You are the last human filter before anything is published.
AI content engine: Direct and maintain agentic pipelines that produce content at scale. You set direction, write the prompts, evaluate the output, and intervene when the machine gets it wrong.
Account-based marketing support: Align the content calendar with live pipeline priorities. Brief assets for key accounts. Make sure sales has what it needs, when it needs it — not generic collateral.
SEO and inbound: Own organic growth. Blog strategy, keyword targeting, distribution playbook, conversion path optimization.
Brand and thought leadership: Evolve the Retail Spotlight podcast into a content ecosystem. Ghostwrite and direct founder voice content across two distinct voices.
Build refive's presence as the authoritative voice on in-store customer engagement in Europe.
Events and field: Project-manage event participation remotely — NRF, EuroShop, RTS London and similar. Own the full loop: logistics, pre-event content, on-site coordination with vendors and booth teams, lead capture workflows, post-event follow-up content. You run this independently; founders show up and present.
Partner co-marketing: Develop joint campaigns and launch materials with white-label and integration partners as the pipeline scales.
Metrics and reporting: Own the automated weekly marketing dashboard (GA4, HubSpot, LinkedIn). Know your numbers. Flag what is not working before anyone asks.

Requirements

What you’ll need

6-8 years of B2B SaaS or tech marketing experience, with real ownership - not just execution support
Fluent, flawless native spoken and written English
Agentic automation fluency. You have built or designed workflows using tools like Claude Code, n8n, Make, Zapier, or similar.
You are comfortable prompting LLMs for structured outputs and wiring them into repeatable pipelines. This is not a nice-to-have it is how this role operates day to day.
Strategic range with execution instinct. You can write a marketing plan in the morning and review a CTA in the afternoon.
Content quality instinct. You can tell the difference between AI-generated content that performs and content that just sounds like it was AI-generated.
You write well yourself - sharp, no fluff, B2B-appropriate.
Modern mindset, not stuck in old-school playbooks. Curious about what new tools can do, comfortable with ambiguity, willing to try things that have no case study yet - but experienced enough to know what good looks like and push back when a shortcut will cost you later.
HubSpot and GA4 proficiency. You track what matters and use data to change direction, not validate decisions already made.
Retail or martech experience is a genuine plus — if you understand how brick-and-mortar retailers think about footfall, loyalty, and first-party data, you will ramp faster and produce better work.
One or more European language skills are a significant bonus given our primary market. But not a must have.

Benefits

Comp & perks

End-to-end ownership of a marketing function with real enterprise customers and a clear growth path
The chance to build and document an AI-first lean marketing playbook - a genuinely novel problem
Attractive compensation package and options after year 1
Training budget and access to the latest AI tooling
Direct access to the founding team and meaningful strategic input from day one
Work from home or Goa or the mountains, wherever you want as long as you have a perfect internet connection

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B marketingSEOcontent strategyaccount-based marketingcopywritingdata analysisautomation workflowscontent quality assessmentevent project managementlead generation

Soft Skills

strategic thinkingexecution instinctcommunicationcuriosityadaptabilityleadershipproblem-solvingattention to detailcollaborationcreativity