Rede Lius Agostinianos

Data Analyst

• Collect and process information, perform analysis, generate actionable intelligence, and maintain data relevant to the Marketing department;
• Support Marketing and Relationship Management processes with respect to process automation and performance indicators;
• Analyze the quality of data entered into the CRM by the Commercial and Relationship teams;
• Analyze BI data and recommend continuous improvements;
• Process information and integrate data from the CRM, BI, geomarketing sources, and market research;
• Generate insights to improve marketing initiatives;
• Collect data and conduct benchmarking and market research in the education sector;
• Prepare and present regular reports to managers;
• Analyze and identify trends and patterns within datasets;
• Conduct mystery shopping on competitors when necessary;
• Compile and report results from entrance examinations (vestibular);
• Map prospect and customer journeys.

Data Analyst, Market Intelligence