Red Ventures

Director of App Growth – Membership

Red Ventures

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $140,000 - $165,000 per year

Job Level

Lead

About the role

  • Develop and execute growth strategies that drive app installs, engagement, and paid conversion, working closely with and through our marketing channel teams.
  • Own and optimize KPIs across acquisition, retention, ARPU, and LTV.
  • Lead day-to-day marketing and performance decisions across paid, owned, and earned channels through partnership with channel owners and brand team.
  • Evolve Lonely Planet’s membership product and offering, including defining pricing, packaging, and promotions, and working with cross-functional teams to define membership benefits across our products.
  • Collaborate directly with Product leadership to connect market needs with product development and feature prioritization.
  • Partner closely with the Editorial team to align timing and user experience with content publishing schedule and priorities.
  • Present performance insights and recommendations in addition to financial forecasting to senior leadership in partnership with the VP.

Requirements

  • 6+ years of professional experience, with expertise in app growth and subscription commercialization.
  • Proven success scaling consumer apps or membership products.
  • Bias for action and comfortable with autonomy to build something from 0-1.
  • Strong analytical thinker with fluency in growth metrics (CAC, LTV, ARPU, churn).
  • Experience with pricing, promotions, and monetization levers.
  • Skilled collaborator who can influence across marketing, product, and brand teams.
  • Confident communicator who can turn data into compelling stories.
  • Entrepreneurial, curious, and passionate about helping people explore the world.
  • RevenueCat and AppFlyer experience a plus.
Benefits
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
app growthsubscription commercializationgrowth metricsCACLTVARPUchurnpricingpromotionsmonetization
Soft skills
analytical thinkercollaboratorinfluencingconfident communicatorentrepreneurialcuriouspassionate