Manager, Customer Analytics & Strategy
Red Lobster
full-time
Posted on:
Location Type: Office
Location: Orlando • Florida • United States
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About the role
- Lead the development and execution of customer analytics strategies to support CRM, loyalty, and omnichannel marketing efforts
- Extract and analyze large customer datasets using SQL to uncover actionable insights that improve targeting and personalization
- Build and maintain attribution models, forecasting tools, weekly reports, and performance dashboards for digital channels using Tableau, Power BI, and other platforms
- Develop and refine customer segmentation models using first- and third-party data to inform lifecycle marketing strategies
- Implement structured testing frameworks to validate hypotheses, improve conversion rates, and guide promotional planning
- Partner with media team to ensure consistent tagging, UTM structure, and clean campaign metadata/taxonomy
- Define and evaluate seasonal and promotional audiences for deployment across email, SMS, and paid media channels
- Leverage redemption analytics to improve offer efficiency and align incentives with customer behavior
- Translate complex analytical findings into clear, compelling insights and recommendations for non-technical stakeholders
- Partner cross-functionally with IT, Marketing, third-party vendors and senior leadership to ensure data quality, ETL process efficiency, and analytical alignment
Requirements
- Bachelor’s degree in Economics, Statistics, Mathematics, or related field
- 6–10 years of experience in customer analytics, data science, or marketing analytics roles
- Experience with digital media measurement, attribution, or cross-channel reporting
- Proficiency in SQL, R, Tableau, Adobe Analytics, and Snowflake; familiarity with Python and data modeling a plus
- Demonstrated ability to connect data insights into business strategy and measurable outcomes
- Experience working with loyalty programs, CRM platforms, and promotional optimization
Benefits
- Must live in Orlando and be in office 4 days a week
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLRTableauAdobe AnalyticsSnowflakedata modelingcustomer analyticsattribution modelingforecastingcustomer segmentation
Soft Skills
analytical thinkingcommunicationcollaborationproblem-solvingstrategic thinkingdata storytellingstakeholder engagementhypothesis validationconversion optimizationinsight generation