Recurly

Program Manager

• Lead the event program strategy in alignment with pipeline growth, brand awareness, and customer/partner engagement goals.
• Manage the day-to-day of the annual events budget, making data-driven recommendations to ensure a strong ROI.
• Collaborate with the Director of Event Marketing and cross-functional leaders to define event narratives, select key themes, and secure speaker participation.
• Maintain and communicate an integrated events calendar and strategy across the organization.
• Lead the full lifecycle of assigned events, from initial ideation and goal setting to post-event analysis.
• Direct the execution of all pre- and post-event campaigns, including email, social, and nurture workflows.
• Leverage AI for registration matching, tailoring content, suggesting titles and communications, post-event analysis, and recommended follow-ups.
• Manage event logistics including vendor negotiation, contracts, booth design, collateral, and on-site coordination.
• Ensure event activities delivered on time, within budget, and aligned to KPIs.
• Act as event primary point of contact for sales and revenue operations, ensuring smooth lead handoff and reporting.
• Develop and deliver event toolkits, talking points, and enablement assets for sales and stakeholders.
• Track and report on event performance including registrations, engagement, pipeline, and ROI.

Marketing Program Manager, Events

Product Marketing

• Build sales enablement assets — decks, one-pagers, case studies, and competitive tools that help our sales team close faster.
• Support and execute product launches — partner across teams to deliver go-to-market strategies that drive awareness and adoption.
• Create compelling product content — web copy, blogs, videos, and customer stories that show our value in action.
• Equip teams with clear, consistent messaging — maintain positioning and talk tracks that resonate with target audiences.
• Gather and apply market and customer insights — ensure every asset and campaign speaks to real buyer needs.
• Track and optimize impact metrics — refine materials and launches based on performance data.
• 2–4 years of experience in product marketing, content marketing, or sales enablement (SaaS experience preferred).
• Excellent writing skills with a knack for simplifying complex ideas.
• Comfortable collaborating across marketing, product, sales, and customer success.
• Highly organized with the ability to manage multiple projects and deadlines.
• Data-driven mindset with curiosity to test, learn, and improve.
• Experience in subscription, payments, or e-commerce industries.
• Familiarity with sales enablement and marketing automation tools.
• Basic design skills to quickly iterate on collateral.
• A collaborative, curious team that loves solving big challenges.
• The opportunity to shape how our products show up in the market.
• A growth-minded culture with room to stretch your skills.
• Competitive compensation, great benefits, and a flexible work environment.

Marketing Program Manager, Events

Product Marketing Specialist