Program Manager

• Lead the event program strategy in alignment with pipeline growth, brand awareness, and customer/partner engagement goals.
• Manage the day-to-day of the annual events budget, making data-driven recommendations to ensure a strong ROI.
• Collaborate with the Director of Event Marketing and cross-functional leaders to define event narratives, select key themes, and secure speaker participation.
• Maintain and communicate an integrated events calendar and strategy across the organization.
• Lead the full lifecycle of assigned events, from initial ideation and goal setting to post-event analysis.
• Direct the execution of all pre- and post-event campaigns, including email, social, and nurture workflows.
• Leverage AI for registration matching, tailoring content, suggesting titles and communications, post-event analysis, and recommended follow-ups.
• Manage event logistics including vendor negotiation, contracts, booth design, collateral, and on-site coordination.
• Ensure event activities delivered on time, within budget, and aligned to KPIs.
• Act as event primary point of contact for sales and revenue operations, ensuring smooth lead handoff and reporting.
• Develop and deliver event toolkits, talking points, and enablement assets for sales and stakeholders.
• Track and report on event performance including registrations, engagement, pipeline, and ROI.

Marketing Program Manager, Events

Job Level

About the role

Requirements

Head of Events

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