Marketing Program Manager, Events
Recurly
full-time
Posted on:
Location Type: Hybrid
Location: Medellín • 🇨🇴 Colombia
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead the event program strategy in alignment with pipeline growth, brand awareness, and customer/partner engagement goals.
- Manage the day-to-day of the annual events budget, making data-driven recommendations to ensure a strong return on investment (ROI).
- Collaborate with the Director of Event Marketing and cross-functional leaders to define event narratives, select key themes, and secure speaker participation.
- Maintain and communicate an integrated events calendar and strategy across the organization.
- Lead the full lifecycle of assigned events, from initial ideation and goal setting to post-event analysis.
- Direct the execution of all pre- and post-event campaigns (email, social, nurture workflows), ensuring seamless delivery and alignment with goals.
- Leverage AI throughout the events: pre-event registration matching to our ABM list, tailoring content to attendees, suggesting event titles, email communications to registrants, post event analysis and recommended follow-up content.
- Manage all event logistics, including vendor negotiation, contracts, booth design, branded collateral, and on-site staff coordination. Leverage AI to analyze proposals, contracts and potential cost savings or advantageous terms in negotiations.
- Ensure all event activities are delivered on time, within budget, and aligned to key performance indicators (KPIs). Review dashboards to share event performance and recommend strategy or execution adjustments for future events.
- Leverage AI for data-driven recommendation: predict future events and forecast attendance, budget allocation, or locations.
- Support up to 25% travel for key events.
- Track and report on event performance, including registrations, engagement, pipeline, and ROI.
- Use data-driven insights, AI-powered tools and stakeholder feedback to identify opportunities for improvement and optimize future events for maximum impact.
Requirements
- 5-7 years of related experience in marketing, events, or communications, with proven success in leading and managing event programs.
- A strong ability to develop and execute a comprehensive event strategy that drives business outcomes.
- Proven experience managing budgets, with a clear understanding of ROI.
- An expert at managing multiple large-scale projects, timelines, and budgets simultaneously.
- A natural leader who is comfortable working cross-functionally and building strong, long-term partnerships across the organization.
- Exceptional written, verbal, and presentation skills.
- Familiarity with Marketo, Salesforce, and event platforms (Goldcast a plus). Proficiency in Google Suite (Gemini is a plus) is required.
- A track record of successfully managing event programs to meet or exceed business goals.
Benefits
- As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family.
- Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at talent@recurly.com
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event program strategybudget managementdata-driven recommendationsevent lifecycle managementpre- and post-event campaignsvendor negotiationKPI alignmentdata analysisforecastingproject management
Soft skills
leadershipcross-functional collaborationcommunicationpresentation skillspartnership buildingstrategic thinkingproblem-solvingtime managementadaptabilityattention to detail