RecruitMyMom

Part-time Digital Marketing Specialist

RecruitMyMom

part-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 ZAR 350 per hour

Job Level

Junior

About the role

  • Plan, set up, manage, and optimise Google Ads campaigns to drive qualified leads and conversions.
  • Monitor campaign performance, budgets, and ROI, making data-driven adjustments to improve results.
  • Conduct keyword research, audience targeting, and A/B testing of ad copy and landing pages.
  • Provide regular performance reporting and insights, including recommendations for optimisation.
  • Support broader digital marketing initiatives, including website traffic growth and lead generation.
  • Collaborate with internal stakeholders to align campaigns with business and compliance messaging.
  • Ensure all digital marketing activity complies with brand guidelines and regulatory requirements.

Requirements

  • Proven experience as a Digital Marketing Specialist, with a strong focus on Google Ads.
  • Demonstrated ability to manage paid search campaigns end-to-end.
  • Solid understanding of digital marketing metrics, conversion tracking, and analytics tools (e.g. Google Analytics).
  • Ability to work independently, manage time effectively, and meet deadlines in a remote, part-time role.
  • Strong attention to detail and analytical mindset.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google Adskeyword researchA/B testingconversion trackinganalyticsdata-driven adjustmentscampaign managementdigital marketing metricsperformance reportinglead generation
Soft Skills
attention to detailanalytical mindsettime managementindependencecollaboration