Recruitics

Product Marketing

• Create compelling product narratives, messaging, and communications across campaigns and collateral.
• Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns.
• Develop product positioning frameworks and messaging guides for internal and external stakeholders.
• Collaborate with brand, content, and design teams to ensure consistency of product language across website, ads, emails, social, brochures, and more.
• Craft storytelling concepts and product narratives adapted for different customer segments and channels.
• Review and edit all product-related content for clarity, tone, and fidelity to positioning.
• Partner with product managers to gain deep understanding of the product and own how it is presented in marketing channels.
• Gather competitive intelligence and market trends; interview customers and bring insights to product, sales, and marketing.
• Educate marketing and sales teams on key product messages and enablement materials.

Senior Product Marketing Manager, B2B

Designer

• Design engaging product visuals and UI assets for sales decks, client deliverables, and website landing pages
• Develop creative assets for social media campaigns, email newsletters, and landing pages that align with our brand and messaging
• Collaborate with the team to ensure consistency across digital, web, and print materials
• Work on-site as needed (with flexibility) to collaborate on projects, brainstorm ideas, and provide hands-on design support
• Translate technical concepts into visually compelling graphics and layouts that resonate with a B2B audience

Senior Product Marketing Manager, B2B

Contract/Freelance Designer, B2B Tech