Strategy Director
Grizzly
Spark
Senior Product Marketing Manager, B2B
Recruitics
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Senior
Tech Stack
Spark
About the role
- Create compelling product narratives, messaging, and communications across campaigns and collateral.
- Translate product features and value propositions into concise, customer-centric benefit statements for marketing materials and campaigns.
- Develop product positioning frameworks and messaging guides for internal and external stakeholders.
- Collaborate with brand, content, and design teams to ensure consistency of product language across website, ads, emails, social, brochures, and more.
- Craft storytelling concepts and product narratives adapted for different customer segments and channels.
- Review and edit all product-related content for clarity, tone, and fidelity to positioning.
- Partner with product managers to gain deep understanding of the product and own how it is presented in marketing channels.
- Gather competitive intelligence and market trends; interview customers and bring insights to product, sales, and marketing.
- Educate marketing and sales teams on key product messages and enablement materials.
Requirements
- 5+ years’ experience in product marketing, content development, or brand messaging.
- Exceptional written and verbal communication skills; ability to simplify complex topics.
- Experience building and maintaining messaging guides and positioning statements.
- Highly collaborative, with a proven record supporting brand, creative, and campaign teams.
- Strong analytical mindset to inform messaging.
- Familiarity with competitive analysis and value proposition development.
- Ability to review and edit product-related content for clarity, tone, and fidelity to positioning.
- Experience partnering with product managers and interviewing customers to gather insights.
- Applicants must be at least 18 years old to apply.
