Empowered to lead the understanding and embedding of insights to shape market strategies.
Create paths for brand growth by unveiling narratives behind the numbers.
Act as a consulting partner to Marketing, Sales & R&D teams.
Uncover business challenges, develop learning agendas, and implement research studies.
Build insights and drive learning to in-market action for Brand/Portfolio Strategy, Positioning, Innovation, Communication and Go to Market Excellence.
Champion consumer-centric decision making across the business.
Turn complex data into simple insights that activate growth.
Manage and execute research plans to meet business objectives.
Unearth insights from strategic category & brand research related to consumer behavior.
Track consumer and category trends to drive brand plans and actions.
Provide high quality strategic support to business partners by interpreting market research results.

Requirements

5-7 years of experience in consumer & market insights in a global or regional role at blue-chip CPG companies or top-rated research agency handling large MNC accounts is highly preferred.
Passionate about thinking outside the box, seeking new, efficient and agile ways of creating insights and excited about AI as an enabler in the insights generation process.
Experience with the innovation & communication development and design-based approach to product innovation.
Proven history of qualitative and quantitative market research expertise, including familiarity with syndicated research services for POS and Panel data.
Strong analytical understanding, data interpretation and problem-solving skills. Ability to connect the dots from multiple data sources and turn complex information into simple, actionable narratives and recommendations.
Proven track record in strategic influencing of stakeholders to drive strategies and plans on a business.
While not the primary focus of the role, a strong appreciation of media measurement measure sales impact of media (Marketing Mix measurement, MTA, Matched Market tests etc) as it relates to implications for the brand is an advantage.
Ability to work independently, to take ownership of the brand, its vision and the projects.
Thrive in a diverse and entrepreneurial work and team environment.
Excellent social, written and verbal communication skills.

Benefits

Medical, prescription, dental, and vision insurance
Life and disability insurance
Paid time off for vacation, sick, and recognized holidays
401(k) plan
16-week paid parental leave or 26 weeks for birthing parent
Adoption and fertility support
Tuition reimbursement
Discounts and more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

consumer insightsmarket researchqualitative researchquantitative researchdata interpretationstrategic analysisinnovation developmentcommunication developmentsyndicated researchdata analysis

Soft Skills

analytical skillsproblem-solvingstrategic influencingindependent workownershipcreativitycommunication skillscollaborationadaptabilityentrepreneurial mindset