Reckitt

Brand Manager – OTC

Reckitt

full-time

Posted on:

Location Type: Office

Location: Sisli • Turkey

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Responsible for the achievement of financial and market share targets for a brand or group of brands in the market.
  • Work across functions including Area, supply, sales and finance to develop and execute successful commercial plans in order to deliver financial and share plans and targets.
  • Manage initiative development and activation of any local brands in the portfolio including development of new products, consumer and shopper communications.
  • Follow the market dynamics and competition with research reports and prepare analysis based on data.
  • Develop recommendations and action plans accordingly.
  • Generate and propose business development initiatives (BDIs) for the brand(s) based on consumer, shopper and market understanding.
  • Work with Trade Marketing Team as required in the implementation of the store-format activation plans or optimize product assortment and promotional strategy.
  • Responsible for the development of Assistant Brand Manager.
  • Work with Sales Team to create customer presentations and meet customer requirements.
  • Devise short- & long-term brand strategy in response to market facts and in line with global brand positioning.

Requirements

  • Bachelor’s/Master’s Degree in Business Administration, Economics, Marketing, Industrial Engineering
  • Minimum 4-5 years brand management experience gained in FMCG or consumer health sectors
  • Fluency in English, both written and spoken
  • No restriction to travel
  • No military obligation for male candidates
Benefits
  • Parental benefits
  • Employee Assistance Program to promote mental health
  • Life insurance for all employees globally
  • Range of other benefits in line with the local market
  • Global share plans for saving and sharing in Reckitt's potential future successes
  • Short-term incentives to recognize and reward outstanding results
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand managementfinancial analysismarket analysisbusiness development initiativesproduct developmentconsumer communicationspromotional strategydata analysismarket researchcustomer presentations
Soft Skills
cross-functional collaborationstrategic thinkingcommunicationleadershipinitiative developmentproblem-solvingadaptabilityteamworkanalytical skillspresentation skills
Certifications
Bachelor’s DegreeMaster’s Degree