Reckitt

Senior Brand Manager – Household Care, Germ Protection

Reckitt

full-time

Posted on:

Location Type: Office

Location: Ho Chi Minh City • Vietnam

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Job Level

Senior

About the role

  • Lead annual brand strategy, AOP, portfolio, pricing, and pack architecture
  • Manage P&L and key growth drivers; identify risks and opportunities across channels
  • Drive mid- and long-term category development
  • Build and lead strategic alliances with business partners
  • Co-develop co-marketing programmes, bundling, referral systems, demos, and installation touchpoints
  • Manage distributor performance: forecasting, coverage, stock health, and commercial discipline
  • Translate insights into clear positioning, creative territories, and communication systems
  • Lead full-funnel communication development: campaigns, digital content, advocacy, PR, retail
  • Act as the main interface with Regional and Global Brand teams
  • Lead launches, hero activations, in-store excellence, and eCommerce acceleration

Requirements

  • 6–10 years of Brand/Marketing experience in FMCG
  • Proven experience in brand strategy, P&L management, and cross-functional leadership
  • Experience working with B2B partners, OEM alliances or trade-driven categories is a strong plus
  • Strong capability to work with regional and global stakeholders
Benefits
  • parental benefits
  • Employee Assistance Program to promote mental health
  • life insurance for all employees globally

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategyP&L managementcategory developmentco-marketing programmesforecastingdigital contentcampaign developmenteCommerce acceleration
Soft skills
leadershipcommunicationstrategic thinkingcollaborationstakeholder management