Trade Marketing Manager
Reckitt
full-time
Posted on:
Location Type: Office
Location: Mississauga • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own the 4P strategy across multiple brands & assist in developing category/brand trade decks
- Supports the Trade Marketing Team with in-depth data analysis of strengths and weaknesses of current market strategies and 4P tactics
- Uncovers new brand and category building opportunities via the analysis
- Provides brand and category insights to support annual sales planning process, shapes 4P recommendations for Key Customers’ plans
- Works cross-functionally internally within the sales & operations planning to ensure alignment on delivering the 4Ps seamlessly
- Provides analysis of competitive promotion plans/activity and recommends defensive promotional strategies
- Measures performance and impact of initiatives
- Communicates results clearly and effectively across the business using storytelling
Requirements
- University degree
- 4+ Years Sales, Brand marketing, or other Business Operations preferred
- Knowledge of consumer-packaged goods or retail industry an asset
- Ability to demonstrate strong analytical skills and using data to build a sell story
- Ability to independently conduct in-depth data analysis, develop own hypotheses, and then convert the data into insights to present strong, persuasive selling stories
- Knowledge/ understanding of Syndicated Data (eg Nielsen) preferred
- Computer proficient (Microsoft Office, Nielsen/IRI)
- Curious, inquisitive, and open-minded with a drive to uncover deep insights
- Independent sense of urgency; self-driven, and always willing to learn
- Good interpersonal and time management skills
- Enjoys working in a dynamic, fast-paced environment
Benefits
- Parental benefits
- Employee Assistance Program to promote mental health
- Life insurance for all employees globally
- Global share plans
- Short-term incentives to recognise, appreciate and reward your work
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data analysisanalytical skillshypothesis developmentinsight generationsales planningpromotional strategyperformance measurementstorytelling
Soft skills
curiosityinquisitivenessself-drivenwillingness to learninterpersonal skillstime managementcommunication