Develop and maintain Marketing Mix Models (MMM) and incrementality frameworks to quantify true marketing ROI and incrementality.
Design, execute and analyze A/B and geo-based experiments, applying causal inference methodologies.
Partner with User Acquisition and CRM teams to identify opportunities to optimize spend allocation and creative effectiveness.
Build automated dashboards and reports for campaign performance, media contribution, and payback.
Collaborate with Martech, data engineering and analytics teams to enhance data pipelines, taxonomies, and tracking.
Present clear, data-driven insights to executives, influencing strategic marketing and budget allocation decisions.
Continuously evaluate new measurement methodologies (MTA, Bayesian MMM, synthetic control).
Requirements
Programming & Tools: Strong proficiency in Python, SQL and statistical libraries (Pandas, Statsmodels, PyMC, Scikit-learn). PySpark, ideally in Databricks, and familiarity with BI tools (Power BI, Tableau, or Looker).
Marketing Measurement: Proven experience building MMMs, running A/B or lift tests, or applying causal inference methods.
Experience with Mobile Measurement Partners (MMPs): Hands-on experience with platforms such as Adjust, Singular, or AppsFlyer, leveraging event data for campaign attribution and performance modeling.
Statistics: Deep understanding of regression modeling, time-series analysis, and experimental design.
Business Acumen: Ability to connect statistical results with marketing ROI and payback implications.
Communication: Translate complex findings into clear narratives for marketing and leadership teams.
Collaboration: Comfortable working cross-functionally with marketing, finance, and product data teams.
Benefits
Competitive and market-aligned salary.
Remote work — wherever you are, you’re part of the team!
Home office allowance through a monthly deposit in the RecargaPay app.
Health and dental plans with no co-pay.
Life insurance.
Flexible meal allowance (via Flash).
TotalPass membership to take care of your health.
Spanish or Portuguese classes.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.