Senior Data Manager
CI&T
AWSAzureCloudETL
Web Analytics Lead
Workana
contract
Posted on:
Location Type: Remote
Location: Remote • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
Tech Stack
AWSCloudPythonSQL
About the role
- Lead the design, configuration, and maintenance of Google Tag Manager(GTM), Google Campaign Manager (GCM), and TUNE/HasOffers implementations.
- Lead a small team of web analysts and help them succeed.
- Manage event tracking, enhanced ecommerce, measurement protocol, and cross-domain tracking.
- Configure and QA marketing pixels and custom events (Google Ads, Facebook, programmatic platforms, etc.).
- Troubleshoot and resolve tracking issues and data discrepancies.
- Partner with engineering, marketing, and product teams to embed analytics requirements into launches and site updates.
- Maintain documentation and champion best practices in tag governance and data accuracy.
Requirements
- 5+ years of hands-on digital analytics experience with expertise in GTM, GA4, GCM, and TUNE/HasOffers.
- Proven ability to debug and QA complex analytics implementations.
- Expert-level knowledge in the process of how data is passed between a website and data layers, as well as, experience engaging with data objects and arrays within the data layer.
- Expert-level understanding of digital media platforms (paid, social, e-mail) and metrics of digital success within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing)
- Excellent collaboration and **English** communication skills across technical and non-technical teams.
- (Bonus) Experience with SQL/Python or cloud platforms like AWS.
Benefits
- Remote flexibility – Work from anywhere within U.S. MT time zone.
- Competitive compensation – Aligned with your experience and market standards.
- Collaborative culture – Work alongside skilled marketers, engineers, and data professionals in a transparent, high-impact environment.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google Tag ManagerGoogle Campaign ManagerTUNEHasOffersevent trackingenhanced ecommercemeasurement protocolcross-domain trackingdebuggingQA
Soft skills
leadershipcollaborationcommunication
