Reality Defender (YC W22)

Product Marketing

• Define and execute go-to-market strategies for new products, features, and integrations.
• Develop and maintain product positioning, messaging, and competitive differentiation throughout enablement materials for Reality Defender’s sales and customer success teams and our channel partners
• Collaborate with sales, customer success, and product teams to create sales enablement materials, including pitch decks, datasheets, and FAQs.
• Conduct market research to understand customer needs, industry trends, and competitive landscape.
• Lead the creation of compelling case studies, use cases, and customer stories.
• Partner with demand generation and content teams to build campaigns that drive product adoption and customer engagement.
• Track and measure the success of product launches and marketing initiatives.

Product Marketing Manager