ReachMobi

Marketing

• Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels.
• Own digital media partnerships and negotiate top-tier placement deals with platforms and providers.
• Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention.
• Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals.
• Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting.
• Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts.
• Create, test, and optimize ad copy and creative assets, including text, image, and video.
• Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results.

Senior Media Buyer