Reacher

Marketing

• Own and manage social media presence across platforms such as TikTok, LinkedIn, and X
• Plan and execute structured content calendars aligned with growth goals
• Develop short-form video strategies targeting e-commerce brands and agencies
• Monitor engagement performance and continuously optimize content output
• Build and execute a consistent multi-channel content strategy
• Translate product features into compelling educational and conversion-focused content
• Collaborate with internal stakeholders to develop thought leadership content
• Produce:
• - short-form videos
• - carousels
• - product explainers
• - insight-driven posts
• - creator economy commentary
• Plan, launch, and optimize paid campaigns across platforms such as:
• - TikTok
• - Meta
• - LinkedIn
• - Google (optional but preferred)
• Test creatives, audiences, and messaging variations
• Improve acquisition efficiency and conversion performance
• Track and report campaign performance metrics
• Support the go-to-market strategy for new feature releases
• Help position AI-driven creator discovery and outreach tools clearly in the market
• Develop messaging frameworks for agencies and e-commerce brands
• Contribute to landing page messaging and campaign narratives
• Track and report on key marketing KPIs
• Identify opportunities to scale acquisition and engagement
• Run experiments across content, positioning, and paid channels
• Support pipeline generation and brand awareness initiatives

Marketing Specialist

Account Manager

• Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams
• Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem
• Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams
• Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations
• Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM
• Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients
• Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor
• Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning
• Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery
• Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership
• Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies
• Run a referral motion that turns agency partners into a consistent source of net new brand pipeline
• Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps
• Activate dormant agency relationships and identify new TSPs to onboard
• Partner with Sales on enterprise pipeline and deal strategy
• Partner with Reacher Plus delivery on strategic account health and executive relationships
• Partner with Product on platform-level requests from TikTok and top accounts
• Report partnership pipeline, account health, and ecosystem signals to the founders weekly

Marketing Specialist

Director of Partnerships