REACH INDUSTRIES

Head of Growth Marketing

REACH INDUSTRIES

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Own growth strategy across channels: content, events, paid, outbound, partnerships.
  • Work closely with the Head of Commercial to define and refine ICPs, personas, and value propositions.
  • Build and operate demand gen programs and marketing automation (nurtures, scoring, etc.).
  • Partner tightly with Sales on funnel targets, SLAs and feedback loops.
  • Identify, negotiate and manage strategic partnerships and integrations.
  • Own website, collateral, case studies and thought leadership calendar.
  • Track key funnel metrics and run experiments to improve conversion and CAC.
  • Over time, hire and manage a small growth/marketing team and agencies.

Requirements

  • Strong B2B growth / demand gen experience for technical or enterprise products.
  • 7+ years of relevant marketing experience, senior enough to own marketing as a function but still hands-on.
  • Proven track record in demand generation and growth marketing, with strong pipeline impact.
  • Hands-on campaign execution across both organic and paid channels, with the ability to test, learn, and scale what works.
  • Hands‑on with CRM and marketing automation tools; comfortable with attribution.
  • Ability to write strong copy and produce simple creative assets, design-aware and resourceful.
  • Analytical and experimental mindset: test-and-learn, data-driven, adaptable.
  • Collaborative and commercially minded, comfortable cross-collaborating with SDRs, Sales, and Leadership.
  • Background in B2B SaaS, AI, or life sciences is essential. Experience with partner/ecosystem strategies is a big plus.
Benefits
  • We offer a competitive compensation package (salary, commission, Healthcare, 401k and equity)
  • Flexibility
  • Tools you need to do your best work
  • Significant influence on how the commercial function is built
  • Work with a small, highly motivated team at a pivotal moment in our growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingcampaign executionmarketing automationcopywritingdata analysisconversion optimizationpipeline managementattributionstrategic partnerships
Soft Skills
analytical mindsetcollaborativecommercially mindedadaptableresourcefulhands-onleadershipnegotiationcommunicationcreativity