REACH INDUSTRIES

Product Marketing

• Co-architect and own commercial strategy & GTM execution: define ICPs, segmentation, messaging inputs, pricing/packaging hypotheses, and the initial sales plays that win.
• Lead the customer-to-product learning loop: run structured discovery, synthesize insights, and translate them into crisp inputs for roadmap prioritisation (problems, workflows, ROI models, blockers, and must-have requirements) as input into the product development process.
• Close early lighthouse deals: personally lead complex enterprise sales cycles end-to-end from discovery to close.
• Build predictable pipeline discipline: implement CRM rigor, qualification standards, deal reviews, and forecasting that the team can trust.
• Partner tightly with Growth Marketing: align on funnel definitions (MQL/SQL), SLAs, channel feedback loops, and improve conversion from demand to revenue.
• Develop commercial partnerships where they accelerate distribution, credibility, or implementation (e.g., channel partners, services partners, ecosystem partners).
• Shape onboarding and expansion motions: ensure customers are successful, value is realised, and expansion paths are clear.
• Build the team: lead early commercial talent and hire others (AEs/BDR or hybrid roles), coach performance, and create repeatable processes.

Head of Commercial – GTM & Sales

Growth Marketing

• Own growth strategy across channels: content, events, paid, outbound, partnerships.
• Work closely with the Head of Commercial to define and refine ICPs, personas, and value propositions.
• Build and operate demand gen programs and marketing automation (nurtures, scoring, etc.).
• Partner tightly with Sales on funnel targets, SLAs and feedback loops.
• Identify, negotiate and manage strategic partnerships and integrations.
• Own website, collateral, case studies and thought leadership calendar.
• Track key funnel metrics and run experiments to improve conversion and CAC.
• Over time, hire and manage a small growth/marketing team and agencies.

Head of Growth Marketing

Capture Manager

• Strategy and planning for multimodal data capture
• Setup and management of capture environments
• Execution through internal teams and third parties
• Data organisation, governance, and quality control
• Continuous improvement of capture pipelines as Lumi evolves
• This is a highly autonomous role with real operational responsibility and influence over how Lumi scales.
• Define and own the strategy for capturing multimodal data (audio, video, images), aligned with product and operational goals.
• Translate internal requirements into concrete capture specifications (modalities, environments, formats, volumes, quality thresholds).
• Decide when data should be captured internally, commissioned externally, or sourced via partners or third-party providers.
• Design and run data capture programmes across labs, customer sites, pilots, and internal environments.
• Identify, secure, and organise capture spaces, including studios, labs, offices, or temporary setups.
• Oversee setup of capture environments, including equipment, layouts, and workflows.
• Coordinate and manage the people doing the capture, including internal teams, contractors, partners, and customers.
• Build repeatable, well-documented processes that allow data capture to scale without chaos.
• Own the pipeline from raw data capture through storage, validation, and delivery to downstream teams.
• Work with engineering to ensure data is traceable, accessible, and well structured.
• Define and enforce quality checks to ensure captured data meets agreed standards.
• Source, onboard, and manage external data capture partners and vendors.
• Monitor and manage cost, throughput, and quality, to the highest possible standard.
• Continuously evaluate buy vs build vs partner approaches to data capture.
• Work closely with scientists and domain experts to ensure captured data reflects real-world lab behaviour.
• Support compliance, security, and privacy requirements (e.g. GDPR) across all capture workflows.
• Ensure appropriate consent and usage rights are in place for all captured data.
• Define KPIs for capture quality, coverage, cost, latency, and reusability.
• Identify bottlenecks and inefficiencies in capture operations and resolve them.
• Continuously evolve capture methods as Lumi expands into new domains and use cases.

Head of Commercial – GTM & Sales

Head of Growth Marketing

Multimodal Data Capture Manager