Razer Inc.

Product Marketing Specialist – Software Ecosystem

Razer Inc.

full-time

Posted on:

Location Type: Office

Location: Singapore • Singapore

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About the role

  • Lead the Product Marketing for Razer Software products including Razer Chroma and Razer Synapse
  • Create positioning and communication strategy for Razer Software including advertising, events and public relations
  • Drive initiatives with Global Business Development teams to grow the Chroma RGB ecosystem through partnerships with game developers and hardware partners
  • Develop and implement marketing launch plans to align with product team objectives and set success metrics for marketing teams
  • Coordinate cross-company initiatives with a variety of stakeholders including Razer hardware, services, sales and global marketing teams
  • Seek and manage partner collaborations to grow the Chroma RGB ecosystem
  • Work closely with the Sales and Marketing teams to plan and develop integrated global marketing programs to drive user adoption and user engagement
  • Evaluate the effectiveness of each marketing campaign and refine execution plans
  • Responsible for managing the marketing budget and driving business goals

Requirements

  • Minimum of a Bachelor’s Degree in Marketing, Business, Communications or related field
  • 3-5 years of PC or Mobile Software experience in product marketing, marketing communications or GTM (go-to-market) planning
  • Strong English communication skills (both written and verbal)
  • Chinese language skills are a plus
  • Curiosity and eagerness to learn about emerging marketing trends
  • Ability to adapt in a dynamic, fast-paced environment
  • Strong interest in tech products, electronics, and/or gaming
  • Game industry experience is an advantage
Benefits
  • Equal Opportunity Employer
  • Inclusive and respectful workplace
  • Reasonable accommodations for disabilities or religious practices
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarketing communicationsgo-to-market planningmarketing launch planssuccess metricscampaign evaluationbudget management
Soft Skills
strong communication skillsadaptabilitycuriosityeagerness to learn
Certifications
Bachelor’s Degree in MarketingBachelor’s Degree in BusinessBachelor’s Degree in Communications