Rational 360

Strategist

• Collaborate with internal teams and client teams to develop and execute paid social media and paid search strategies.
• Launch, manage, optimize, and report on campaigns across Facebook/Instagram, Google, Bing, and other advertising platforms.
• Execute acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
• Report on performance and analyze data to determine results and actionable learnings.
• Represent the department in client meetings and conference calls.
• Participate in new business proposals and presentations.
• Keep up-to-date on industry trends and apply them to client initiatives.

Senior Advertising Strategist – On Site