Senior Advertising Strategist – On Site

Rational 360

Senior Advertising Strategist executing paid social and search campaigns for Rational 360, a strategic communications and digital firm. Analyzing performance, optimizing ads, and supporting public affairs clients across major advertising platforms.

Posted 8/5/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesSenior💰 $68,000 - $78,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing paid social media and search strategies across multiple platforms, with a strong focus on campaign optimization and performance analysis. Proven ability to communicate effectively with clients and internal teams while managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

Paid Social Media StrategyGoogle Ads ManagementFacebook/Instagram AdvertisingCampaign Performance AnalysisCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Online Campaign ManagementAcquisition AdvertisingFundraising AdvertisingPersuasion AdvertisingBasic HTML

Soft Skills

Attention to DetailStrong Writing SkillsCollaborative Work StyleIndependent Work Ability

Tools & Technologies

Microsoft OfficeThird-Party Analytics ToolsPlatform-Native Measurement SolutionsBrowser Plug-Ins

Industry Keywords

Public AffairsAdvocacySocial Media PromotionPerformance Media Platforms

About the role

Key responsibilities & impact

Collaborate with internal teams and client teams to develop and execute paid social media and paid search strategies.
Launch, manage, optimize, and report on campaigns across Facebook/Instagram, Google, Bing, and other advertising platforms.
Execute acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.
Report on performance and analyze data to determine results and actionable learnings.
Represent the department in client meetings and conference calls.
Participate in new business proposals and presentations.
Keep up-to-date on industry trends and apply them to client initiatives.

Requirements

What you’ll need

2–4 years of hands-on-keyboard advertising experience in online campaigns
Basic familiarity with Facebook/Instagram Advertising Platform and Google Ads platform, including native measurement solutions
Basic familiarity with LinkedIn Advertising, Twitter Advertising, and other tier-two bid-based/performance media platforms preferred
Experience reporting on paid, owned, and earned social media
Experience executing campaigns for acquisition, fundraising, and persuasion goals
Familiarity with Microsoft Office, browser plug-ins, third-party analytics/measurement tools, and platform-native measurement solutions
Superior communication skills and comfort handling internal and external communications
Extreme attention to detail and strong writing skills
Ability to set advertising goals and drive campaigns toward them
Ability to work independently and collaboratively
Proven ability to develop creative, strategic digital solutions to communications challenges
Experience working on a fast-paced team with multiple simultaneous projects
Experience in public affairs/advocacy setting is a plus
Basic HTML is a plus
Must be authorized to work in the U.S. without visa sponsorship now or in the future

Benefits

Comp & perks

Collaborative, mission-driven team environment
Exposure to high-impact work across public affairs, communications, and digital
Competitive compensation and benefits
Hybrid work model with flexibility
Professional development, mentorship, and career advancement
Partially employee-owned company
Equal opportunity and inclusive workplace