Rasa

Senior Growth Marketing Manager

Rasa

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • You'll be a generalist marketer who orchestrates our marketing efforts—designing and running experimentation-driven campaigns across the full customer funnel, using data to identify what's working, scale it, and cut what isn't.
  • Collaborate closely with sales, product, and customer success to improve conversion rates and accelerate pipeline growth.
  • Design and run integrated, multi-channel campaigns that combine fuel (content, creative, messaging) with engine (distribution and channels) across Google, LinkedIn, Meta, and other paid media platforms.
  • Use AI tools, workflows, and agents to extend capabilities, improve velocity, and scale output—while maintaining a high quality bar.
  • Start with a deep understanding of our audience and market. Use insights (powered by AI + human research) to guide positioning, differentiation, and campaign priorities.
  • Work across product, sales, customer success, and leadership to align on priorities, improve conversion rates, and ensure marketing efforts ladder up to company goals.
  • Set a strategy and build a roadmap around high-impact programs and campaigns, not around isolated channels and scattered content ideas.
  • Own key growth metrics, including conversion rates, pipeline velocity, and revenue attribution.

Requirements

  • 5–8+ years of experience in B2B startup marketing with a strong foundation in growth, demand gen, or performance marketing and exposure to other subfunctions (product marketing, content, brand)
  • Track record of designing and running cross-channel campaigns with measurable impact, including experience with A/B testing and funnel optimization
  • Strong analytical skills and proficiency with marketing analytics tools (Google Analytics, Mixpanel, Amplitude) and marketing automation platforms
  • Scrappy and adaptable: thrives in ambiguous environments, comfortable rolling up sleeves and experimenting
  • Collaborative connector who can align product, GTM, and leadership teams around shared goals
  • You're excited about using AI and new tools to work smarter, move faster, and drive efficiency—and you can teach and scale these practices across a team
  • You're naturally curious and love finding the signal in the noise—turning data into insights and insights into action
  • You understand that speed matters - you ship fast, learn quickly, and iterate relentlessly.
Benefits
  • Flexible hours and a dedicated remote budget
  • A stipend for professional development & 6 paid education days to help you grow within your role
  • Unlimited PTO + paid sick leave + paid public holidays
  • A Macbook, and other tech to help you do your job
  • We have regular remote team events, as well as an annual company-wide offsite
  • Health benefits
  • 401(k) contribution with up to 4% match
  • Equity options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinggrowth marketingdemand generationperformance marketingA/B testingfunnel optimizationmarketing analyticsdata analysiscampaign designmulti-channel marketing
Soft Skills
collaborationadaptabilityanalytical thinkingcuriosityproblem-solvingcommunicationstrategic thinkingleadershipcreativityexecution