Rare Carat

Content Writer

• Write clear, compelling, and accurate content about diamonds, jewelry, and the engagement ring buying process for various audiences and formats
• Publish, edit, and format content directly in WordPress, including uploading images, creating layouts, and ensuring mobile responsiveness
• Make basic HTML edits within WordPress to optimize formatting, add custom elements, and troubleshoot display issues
• Research keywords, optimize content for search engines (title tags, meta descriptions, headers, internal linking), and implement SEO best practices
• Adapt content strategies for visibility in AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews, etc.)
• Monitor content performance and collaborate with the marketing team to refine strategies based on analytics and ranking data
• Stay current on diamond industry trends, competitor content, and search algorithm updates to keep our content fresh and authoritative