Rare Carat

Content Writer

Rare Carat

full-time

Posted on:

Location Type: Remote

Location: Sri Lanka

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Tech Stack

WordPress

About the role

  • Write clear, compelling, and accurate content about diamonds, jewelry, and the engagement ring buying process for various audiences and formats
  • Publish, edit, and format content directly in WordPress, including uploading images, creating layouts, and ensuring mobile responsiveness
  • Make basic HTML edits within WordPress to optimize formatting, add custom elements, and troubleshoot display issues
  • Research keywords, optimize content for search engines (title tags, meta descriptions, headers, internal linking), and implement SEO best practices
  • Adapt content strategies for visibility in AI-powered search platforms (ChatGPT, Perplexity, Google AI Overviews, etc.)
  • Monitor content performance and collaborate with the marketing team to refine strategies based on analytics and ranking data
  • Stay current on diamond industry trends, competitor content, and search algorithm updates to keep our content fresh and authoritative

Requirements

  • 2+ years of experience in content writing, preferably for e-commerce, DTC, or technical industries
  • Proficiency in WordPress (publishing, editing, media management, basic troubleshooting)
  • Working knowledge of HTML for content formatting and basic customization
  • Strong understanding of SEO fundamentals (keyword research, on-page optimization, content structure)
  • Familiarity with AI search optimization and how content appears in AI-generated responses
  • Experience with SEO tools (Google Analytics, Google Search Console, or similar platforms)
  • Excellent writing, editing, and proofreading skills with attention to detail
  • Ability to translate complex technical topics into accessible, engaging content
  • Self-motivated and able to manage multiple content projects independently
Benefits
  • Fully remote work environment
  • Close-knit team culture
  • Opportunities for professional growth and learning
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content writingSEOHTMLWordPresskeyword researchon-page optimizationcontent structuremedia managementcontent formattingAI search optimization
Soft Skills
writingeditingproofreadingattention to detailself-motivatedproject managementcollaborationadaptabilitycommunicationresearch