Raptor Maps

Marketing

• Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement.
• Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs.
• Build a repeatable playbook that turns each show into a multi-touch pipeline campaign.
• Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact.
• Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time.
• Partner with sales to build the target list and align on on account strategy.
• Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline.
• Establish a measurement framework to help refine programs based on performance data and qualitative feedback.
• Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones.
• Get creative with the what, when, and how; and create intentional moments that strengthen relationships.
• Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships.

Field Marketing Specialist