Rapid Micro Biosystems

Marketing

• Develop and execute high‑impact marketing strategies that accelerate brand growth, customer acquisition, and revenue.
• Lead the strategy and execution of ABM programs across key segments and target accounts.
• Build annual and quarterly marketing plans with clear KPIs and performance targets.
• Partner with Sales to define account tiers and personalized engagement strategies.
• Measure ABM effectiveness through account engagement, pipeline influence, and revenue impact.
• Use AI tools to optimize audience segmentation, creative testing, and real‑time performance adjustments.
• Ensure consistent brand messaging across all touchpoints.
• Own marketing dashboards, reporting, and forecasting.
• Optimize spend across channels to maximize ROI.
• Network with industry experts and potential customers to drive brand awareness.

Senior Manager, Marketing