Local SEO Manager
SecureSpace
Local SEO Director
Rankings.io
full-time
Posted on:
Location Type: Remote
Location: Remote • Montana • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 per year
Job Level
Lead
About the role
- Develop and execute a comprehensive Local SEO + LSA strategy aligned with Rankings.io’s broader client growth objectives.
- Lead, mentor, and grow the Local SEO team — including managers, specialists, and coordinators — fostering a culture of innovation, performance, and accountability.
- Serve as a senior advisor to clients and internal stakeholders on complex local visibility challenges, balancing both paid and organic strategies.
- Partner with the VP of SEO and executive leadership to define department KPIs, establish service-level standards, and forecast staffing and resource needs.
- Oversee all Local SEO and LSA accounts, ensuring clients experience measurable ranking improvements, increased traffic, and lead volume growth.
- Build and maintain executive-level relationships with clients, identifying opportunities for retention, upsell, and cross-channel growth.
- Develop data-driven performance reports showcasing ROI, CPL (Cost per Lead), and attribution insights from both organic and paid local channels.
- Troubleshoot and resolve complex local visibility issues, including LSA verification, account setup, and ad eligibility.
- Stay at the forefront of Local SEO and LSA trends, Google Business Profile updates, LSA verification changes, and emerging AI tools that enhance local performance.
- Test and implement new strategies that integrate Local SEO and LSA campaigns for maximum lead capture and conversion.
- Oversee collaboration between Local SEO, Paid Media, Content, and Account Strategy departments to deliver unified client results.
- Ensure compliance with Google guidelines, ad policies, and ethical data practices.
- Develop scalable frameworks for local listing management, citation auditing, multi-location optimization, and LSA campaign workflows.
- Standardize QA processes for GBP optimization, ad approvals, and lead tracking accuracy.
- Monitor team performance, productivity, and profitability; implement professional development plans and performance reviews.
- Evaluate and manage tools such as BrightLocal, Whitespark, Semrush, Ahrefs, Google Ads, and LSA management dashboards.
Requirements
- 10+ years of professional SEO experience, including 5+ years in senior leadership or agency management roles.
- Proven success leading Local SEO and Google LSA initiatives with measurable growth in rankings, leads, and ROI.
- Deep understanding of: Google Business Profile optimization, LSA setup, verification, dispute resolution, and performance optimization, Local schema markup, citation strategies, and AI-driven optimization tools
- Experience managing tools like BrightLocal, Whitespark, Google Ads, Semrush, Ahrefs, and CallRail.
- Strong leadership, communication, and analytical skills with a strategic, data-driven mindset.
- Agency experience strongly preferred; legal or professional services industry experience a plus.
Benefits
- Starting from $120k; pay commensurate with experience
- Work remotely from home
- Unlimited PTO
- 3% match Simple IRA
- 100% health insurance (including fully employer-funded coverage)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Local SEOGoogle LSAGoogle Business Profile optimizationLocal schema markupcitation strategiesdata-driven performance reportinglead generationperformance optimizationad eligibilitymulti-location optimization
Soft skills
leadershipcommunicationanalytical skillsstrategic mindsetmentoringinnovationaccountabilitycollaborationproblem-solvingprofessional development
