Rankings.io

Director

• Lead and grow the Account Management team: hire, onboard, coach, set goals, run regular 1:1s and performance evaluations.
• Own client retention and growth across your team’s portfolio and act as the client escalation point alongside Account Managers.
• Help build and manage client budgets and forecast spend to achieve client ROI and company revenue goals.
• Collaborate with operations to ensure timely delivery of services and campaign milestones across cross-functional teams (SEO, Content, Ads, Technical).
• Drive strategic, high-value client conversations (quarterly business reviews, roadmaps, upsell/cross-sell opportunities).
• Define and track KPIs and success metrics (retention, MRR, client satisfaction, on-time delivery, campaign performance).
• Create, document, and continuously improve SOPs, playbooks and reporting for the Accounts team.
• Provide structured feedback, career development and training to Account Managers, including run regular skills enablement.
• Lead incident and escalation resolution, preserving client trust and ensuring root-cause remediation.
• Produce executive-level reporting and communicate team progress, risks and opportunities to senior leadership.
• Partner with Sales to ensure smooth handoffs and prioritization of client needs.

Director of Accounts

Digital Marketing

• Develop and execute effective digital marketing strategies for our clients across all digital marketing channels
• Lead client communication and serve as the main point of contact between clients and our team
• Communicate consistently, responsively, and proactively to the client's points of contact
• Analyze campaign data and provide insights to clients regarding performance
• Share new services and recommendations to clients in their best interest
• Continuously monitor campaign performance and optimize campaigns as needed
• Collaborate with internal team members to ensure client goals are met
• Create monthly reports for clients summarizing campaign performance and next steps
• Keep abreast of trends, changes, and competitor actions that might affect our clients, and highlight our expertise to build trust and potential impact on clients’ campaigns
• Effectively manage priorities and multiple projects within your client portfolio and for internal teams

Digital Marketing Account Manager

SEO Marketing

• Content Structuring & Site Cleanup
• Use Rankings Content Helper Post Updater (RIOCH) to organize and update page structures on law firm websites.
• Leverage AI and automation to convert site content to the rankings theme. This includes assigning page types, categories, locations, and parent/child hierarchies for pages in large WordPress installs.
• Perform one-to-one sitemap comparisons, flag discrepancies, and ensure consistent slug structures across sites.
• Use Gutenberg Blocks to convert legacy content to block-based layouts, adding TOC, FAQ, video, CTA, and badges blocks as needed.
• Clean HTML when necessary, removing outdated inline styling, unneeded badges, and ensuring consistent brand presentation.
• Quality Assurance (QA) Using Bugherd
• Use Bugherd to log and resolve QA feedback during development, ensuring clean typography, color consistency, spacing, and responsive functionality across devices.
• Resolve on-page issues related to page layout and design.
• Perform QA checks on desktop, tablet, and mobile, ensuring consistent cross-device performance.
• Collaboration & Documentation
• Collaborate with developers and designers to ensure updates are implemented correctly and efficiently.
• Track and report completed tasks, maintaining organized records in ClickUp, Bugherd, and Google Sheets.
• Flag “Needs Review” items for SEO or account team confirmation.
• Communicate clearly and consistently with team members, ensuring projects move forward on schedule.

Site Architecture SEO Specialist

Software Engineer

• Build conversion-optimized, high-performance law firm websites using our proprietary Gutenberg-based WordPress theme.
• Manage 2-4 concurrent website projects from initial build through post-launch edits.
• Develop custom templates and functionality that work seamlessly within our theme environment while meeting unique client requirements.
• Transform complex Figma designs into pixel-perfect, responsive WordPress experiences that balance visual impact with performance and usability.
• Handle client request tickets alongside project work, troubleshooting issues and implementing solutions efficiently.
• Execute edits and refinements after development completion and post-launch to ensure client satisfaction and site performance.
• Partner with Design, Project Management, Account Management, SEO, and Social teams to ensure all technical deliverables align with client expectations, campaign goals, and performance insights.
• Collaborate with other developers to ensure code quality, processes, and standards are consistent and optimized across the team.
• Take full ownership of technical deliverables while proactively communicating status updates and flagging potential workflow issues.
• Establish and maintain rigorous QA processes and testing protocols to ensure every site launch meets our high standards for accessibility, performance, and security.
• Proactively identify inefficiencies in development workflows and propose actionable solutions that increase team efficiency and output quality.
• Contribute to elevating our proprietary theme library by building reusable components, optimizing existing functionality, and implementing new features.
• Coach and mentor junior developers through code reviews, pair programming, and knowledge sharing to accelerate their growth and elevate team capabilities.
• Stay current with WordPress updates, modern development practices, and emerging technologies to continually push technical innovation while maintaining stability.
• Champion and enforce coding standards, documentation practices, and development methodologies across the team.

Senior Developer

• Own client and internal development requests across a large portfolio of WordPress websites
• Implement features, layouts, and content updates across:
• Custom PHP/ACF templates
• Gutenberg-based themes
• Select page builder environments
• Translate designs into clean, responsive, and performant implementations
• Troubleshoot site issues, plugin conflicts, and front-end or CMS-related bugs
• Perform routine maintenance, updates, and QA to ensure site stability
• Partner closely with Design, Project Management, and Account teams to deliver work accurately and on time
• Communicate clearly about progress, blockers, and tradeoffs
• Flag potential issues early and propose practical solutions
• Follow and reinforce internal coding standards, workflows, and QA processes
• You consistently deliver accurate, high-quality work with minimal rework
• You can independently execute most requests while knowing when to escalate
• You communicate clearly, proactively, and professionally
• You contribute to a smooth, predictable development workflow
• You steadily deepen your understanding of our themes, tools, and standards

Developer

Community Manager

• Lead engagement strategy across Reddit, Quora, Avvo, Justia, and other legal directories.
• Build each client's community identity. We’re looking for authoritative, helpful, and genuinely valuable insights for people seeking legal guidance.
• Manage the full engagement cycle, including research, participation, writing, publishing, and analysis.
• Develop consistent participation that balances evergreen value with timely legal conversations.
• Partner with Rankings' SEO and Content teams to ensure community work amplifies broader search strategies.
• Work closely with Account Managers to align community efforts with client goals and case acquisition targets.
• Produce trust-building contributions: thoughtful answers, helpful insights, and substantive legal guidance.
• Write Wikipedia pages that meet notability standards and survive editorial scrutiny.
• Craft Reddit responses designed to build karma and credibility without crossing into promotional territory.
• Answer Quora questions that solve real problems, strategically link to valuable client content, engage in relevant Spaces, and explore Quora Ads.
• Understand what conversations get attention and what gets ignored.
• Test, optimize, and scale participation with clear performance expectations.
• Establish KPIs tied to referral traffic, case inquiries, AI mentions, and reputation metrics. Report performance clearly and regularly.
• Build process documentation that keeps community work consistent across clients.
• Monitor performance analytics weekly using GA4 and platform metrics; translate data into strategic next steps.
• Track which community activities drive actual case inquiries and adjust the approach accordingly.
• Experiment with new platforms and participation formats, bringing insights back to the team.
• Help establish the KPIs that define success for community engagement at Rankings.

Community Engagement Manager

Marketing

• Define the long-term marketing vision that aligns with CRO-led revenue and pipeline targets.
• Translate company growth objectives into integrated marketing strategies across brand, content, digital, demand generation, and partnerships.
• Lead competitive positioning and refine messaging to clearly differentiate Rankings.io in the legal marketing space.
• Own the full-funnel demand generation strategy, ensuring predictable and scalable pipeline contribution.
• Partner with the CRO and Sales leadership on forecasting, scoring models, and conversion optimization.
• Implement marketing attribution and analytics frameworks to measure ROI and improve decision-making.
• Lead and grow a multidisciplinary marketing team, setting performance expectations, career paths, and accountability structures.
• Foster a culture of data-driven experimentation, operational excellence, and creative innovation.
• Collaborate cross-functionally with Sales, Operations, Product, and Leadership to ensure unified go-to-market execution.
• Oversee brand strategy, ensuring consistency and excellence across all touchpoints—web, social, creative, campaigns, and communications.
• Guide content strategy, including thought leadership, SEO content, digital assets, video, and multimedia.
• Strengthen Rankings.io’s industry presence through strategic PR, speaking opportunities, and partnerships.
• Stay ahead of digital marketing advancements, AI-powered tools, and SEO/SEM trends that impact law firm growth.
• Conduct ongoing competitive and market analysis to inform strategy and identify new opportunities.
• Champion the adoption of emerging technologies to improve efficiency and creative output.
• Oversee the strategy and ROI for conferences, trade shows, webinars, and sponsorships.
• Develop and maintain high-value industry partnerships that support awareness, lead generation, and brand authority.
• Serve as a senior spokesperson for Rankings.io in key industry environments.
• Own the marketing budget, ensuring optimal allocation of resources across initiatives.
• Oversee vendor, contractor, and agency relationships to ensure cost-efficient, high-impact outcomes.
• Establish systems, processes, and dashboards that enhance marketing operations and forecasting accuracy.

Vice President of Marketing

Graphics Designer

• Design & Editing
• - Website & Landing Page Design: Create highly visually engaging, user-friendly designs that align with best practices for grid-based layouts, conversion and engagement. Create custom designs from scratch and also design within a theme environment. Contribute to elevating our theme library.
• - Graphic Design: Develop on-brand visuals, ad creatives, infographics, and social media graphics that capture attention and reinforce client authority.
• - Brand Design: Create original logo designs and optimize brand identities for law firms and develop brand guides that clearly define typography, color systems, logo usage, and visual identity rules.
• - Social Media Design: Experience and familiarity with creating graphics for both paid and organic social media.
• - Visual Storytelling: Ability to use design, graphics and messaging to tell our clients’ story and create compelling visual calls to action.
• - Conversion: Expert knowledge of visuals, design, messaging and elements that convert and differentiate clients.
• - Image Editing: Edit and optimize photography to complement website, video and digital content when needed.
• Collaboration & Strategy
• - Partner with Design Leadership, Project Management, Account Management, Development, SEO, and Social teams to ensure all deliverables align with client expectations, campaign goals and performance insights using conversion-focused creative assets.
• - Collaborate with other designers to ensure systems, quality, and processes are consistent and optimized.
• - Take full ownership of deliverables while managing deadlines in a fast-paced environment.
• Quality, Optimization & Efficiency
• - Maintain and contribute to elevating a high standard of design excellence that reflects Rankings’ reputation for professionalism and authority.
• - Stay current with design trends, UX/UI best practices, and emerging creative technologies to continually push visual innovation.
• - Leverage AI tools and workflows to increase creative efficiency while maintaining quality.
• - Maintain and refine reusable design frameworks and templates for scalability and consistency.
• - Continuously identify areas needing improvement and iterate on creative assets to increase engagement and conversion performance.
• **Bonus / Preferred Skills**
• - Motion Graphics: The ability to animate branded assets, video intros/outros, and transitions using After Effects or equivalent tools.
• - Video Editing: Edit raw footage into polished short-form video content optimized for web and social media using Adobe Premiere, Final Cut Pro, or similar software.
• - Photography & Video Art Direction: Ability to provide direction for photo and video shoots that align with clients’ brand, theme, and differentiating factors.
• - HTML5 Ad Design: Create interactive ads featuring animations, text, and imagery using Google Web Designer, Adobe Animate, or equivalent software.
• **What Success Looks Like**
• - Success in this role means quickly translating client goals into high-quality, conversion-focused, and brand-aligned designs that elevate both client results and the Rankings.io portfolio—while communicating clearly, meeting deadlines, and operating with proactive ownership.