Rankings.io

SEO Marketing

• Develop and execute a comprehensive Local SEO + LSA strategy aligned with Rankings.io’s broader client growth objectives.
• Lead, mentor, and grow the Local SEO team — including managers, specialists, and coordinators — fostering a culture of innovation, performance, and accountability.
• Serve as a senior advisor to clients and internal stakeholders on complex local visibility challenges, balancing both paid and organic strategies.
• Partner with the VP of SEO and executive leadership to define department KPIs, establish service-level standards, and forecast staffing and resource needs.
• Oversee all Local SEO and LSA accounts, ensuring clients experience measurable ranking improvements, increased traffic, and lead volume growth.
• Build and maintain executive-level relationships with clients, identifying opportunities for retention, upsell, and cross-channel growth.
• Develop data-driven performance reports showcasing ROI, CPL (Cost per Lead), and attribution insights from both organic and paid local channels.
• Troubleshoot and resolve complex local visibility issues, including LSA verification, account setup, and ad eligibility.
• Stay at the forefront of Local SEO and LSA trends, Google Business Profile updates, LSA verification changes, and emerging AI tools that enhance local performance.
• Test and implement new strategies that integrate Local SEO and LSA campaigns for maximum lead capture and conversion.
• Oversee collaboration between Local SEO, Paid Media, Content, and Account Strategy departments to deliver unified client results.
• Ensure compliance with Google guidelines, ad policies, and ethical data practices.
• Develop scalable frameworks for local listing management, citation auditing, multi-location optimization, and LSA campaign workflows.
• Standardize QA processes for GBP optimization, ad approvals, and lead tracking accuracy.
• Monitor team performance, productivity, and profitability; implement professional development plans and performance reviews.
• Evaluate and manage tools such as BrightLocal, Whitespark, Semrush, Ahrefs, Google Ads, and LSA management dashboards.

Local SEO Director

Attorney

• Lead and mentor a team of content editors to ensure editorial excellence across a high volume of legal content.
• Review and edit long-form legal content for clarity, accuracy, tone, structure, and SEO performance.
• Maintain strict adherence to legal guidelines and ethical marketing standards (e.g., ABA compliance).
• Implement and enforce editorial style guides tailored for personal injury law firms and other legal specialties.
• Collaborate with content strategists and SEO experts to align content with keyword targeting, SERP intent, and topical authority.
• Develop and manage editorial workflows, quality control processes, and performance metrics.
• Provide detailed feedback and coaching to editors and writers to ensure continuous improvement.
• Evaluate and implement AI tools and workflows to enhance the content creation process.
• Stay updated on emerging AI technologies and assess their applicability to our needs.
• Collaborate with teams to ensure seamless integration of AI tools into existing systems.
• Develop, refine, and maintain prompt libraries for ChatGPT and other AI tools and automation to ensure maximum efficiency and quality for a high volume of legal content.
• Test and iterate prompts to achieve desired content styles and objectives.
• Research and create AI-compatible style guides to standardize content outputs.
• Implement the client style guides into ChatGPT and other AI tools for consistent tone, voice, and quality.
• Train team members on using these AI-enabled guides effectively and efficiently.
• Use AI tools to produce high-quality written content, scaling a high volume of content that is well over 2 million words per month for our clients.

Legal Content Editing Manager

Project Manager

• Knowledge of project management processes
• Oversee the onboarding of new clients from start to finish
• Gain access and make sure everyone on the project has what they need
• Complete client requests and website updates on WordPress sites
• Manage project management systems and ensure all is synced (Slack, Notion, and ClickUp)
• Participate in meetings and tasking out actionable items
• Complete monthly summary of work reports for each client
• Collaborate with internal department heads and account managers
• Develop a detailed project plans to track progress
• Measure project performance using appropriate systems, tools and techniques
• Report and escalate situations that arise to management as needed
• Create and maintain comprehensive project documentation
• Craft, build and manage the process

• Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
• Communicate regularly with clients to discuss goals and deliver results
• Create local strategies with the client using their Google Business Profile API to maintain accurate location data
• Collaborate with the client’s established data aggregator vendors and partners to boost inbound citation growth
• Utilize business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments
• Assemble reports to develop and present recommendations for clients and rank software to gauge progress and inform the client of the value being provided
• Partner with SEO teams and account management to identify geographic keywords to attract local customers and ensure the development of high-quality, optimized local content for the website
• Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
• Keep up with the SEO (national and local) and AI industry through blogs, publishers, competitive research, etc. and regularly sharing thought leadership
• Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells

Local SEO Specialist

Customer Success Manager

• Ensure clients achieve maximum value from Rankings.io services by acting as a trusted advisor and maintaining strong relationships
• Work closely with the Director of Customer Success and internal fulfillment teams to ensure client goals are met and support long-term retention and expansion
• Support the Director of Customer Success in developing scalable processes and client success best practices
• Help new clients seamlessly onboard by providing clear guidance and resources
• Identify and address potential roadblocks before they escalate, ensuring clients feel supported by Rankings.io
• Provide clients with insights, recommendations, and education on Rankings.io services to drive ROI
• Collaborate with sales, marketing, product, and technical teams to ensure seamless execution of campaigns and client deliverables
• Prepare and deliver regular reports highlighting key performance metrics, wins, and next steps
• Design and implement strategies that enhance customer satisfaction and loyalty, reducing churn and boosting engagement
• Identify opportunities for client expansion, renewals, and upsell of services in alignment with client needs
• Stay informed on industry trends, competitive landscape, and updates to digital marketing best practices to advise clients proactively

Social Media Manager

• Create hook-driven short-form video and motion content across clients' social channels (LinkedIn, Instagram Reels, TikTok, YouTube Shorts).
• Develop creative concepts and compelling hooks that drive engagement within the first few seconds.
• Edit raw footage into polished short-form content using Adobe Premiere, Final Cut Pro, or similar tools.
• Design and animate branded assets and transitions using After Effects or equivalent software.
• Create graphics, thumbnails, and promotional materials; capture and edit still imagery to complement video content.
• Write engaging, on-brand captions, headlines, and social-first copy.
• Format and tailor content for platform-specific best practices.
• Monitor social media and legal marketing trends to pitch timely ideas.
• Collaborate with the Marketing team to plan and maintain a regular publishing cadence.
• Use engagement analytics to iterate and improve future content.

Social Media Content Producer

Digital Marketing

• We're seeking a proactive and strategic Digital Agency Account Manager to oversee a dedicated client portfolio.
• Develop and execute effective digital marketing strategies for our clients across all digital marketing channels
• Lead client communication and serve as the main point of contact between clients and our team
• Communicate consistently, responsively, and proactively to the client's points of contact
• Analyze campaign data and provide insights to clients regarding performance
• Share new services and recommendations to clients in their best interest
• Continuously monitor campaign performance and optimize campaigns as needed
• Collaborate with internal team members to ensure client goals are met
• Create monthly reports for clients summarizing campaign performance and next steps
• Keep abreast of trends, changes, and competitor actions that might affect our clients, and highlight our expertise to build trust and potential impact on clients’ campaigns
• Effectively manage priorities and multiple projects within your client portfolio and for internal teams

Account Manager, Digital Marketing

• Lead and grow a dedicated portfolio of high-value clients as a trusted advisor
• Manage high-value and key client accounts and serve as main point of contact
• Communicate consistently, responsively, and proactively with client contacts
• Analyze campaign data and provide insights to clients regarding performance
• Share new services and recommendations to clients in their best interest
• Continuously monitor campaign performance and optimize campaigns as needed
• Collaborate with internal team members to ensure client goals are met
• Create monthly reports for clients summarizing campaign performance and next steps
• Keep abreast of trends, changes, and competitor actions that might affect clients
• Effectively manage priorities and multiple projects within client portfolio and internal teams

Senior Digital Marketing Account Manager

Financial Planning and Analysis

• Assist in the preparation of financial statements, forecasts, and management reports.
• Support budget creation and variance analysis across departments.
• Analyze revenue, expenses, and key business drivers to identify trends and insights.
• Build and maintain financial models under CFO guidance.
• Help track and monitor performance metrics (KPIs) across the business.
• Conduct ad hoc financial and operational analyses to support decision-making.
• Collaborate with the CFO on long-range planning, cash flow projections, and risk analysis.
• Provide analytical support for strategic initiatives, investments, and cost-saving opportunities.

Financial Analyst

• Oversee editing and optimization of high-volume legally accurate content for attorney websites
• Ensure content aligns with SEO best practices, brand voice, and compliance standards
• Manage a team of editors and collaborate with legal writers, SEO strategists, and account managers
• Lead AI-driven content initiatives: streamline AI tools and workflows, refine prompt engineering, research and implement AI-assisted style guides
• Implement and enforce editorial style guides tailored for legal specialties
• Review and edit long-form legal content for clarity, accuracy, tone, structure, and SEO performance
• Develop and manage editorial workflows, quality control processes, and performance metrics
• Provide detailed feedback and coaching to editors and writers
• Evaluate, implement, and integrate AI tools into systems
• Develop and maintain prompt libraries for ChatGPT and other AI tools and automation
• Use AI tools to scale production over 2 million words per month for clients

Art Director

• Brand: Ensure that all visual and verbal elements of the brand are cohesive, compelling, and aligned with the company’s mission and values. This role oversees all graphic design efforts and gifting strategy, ensuring that the brand’s visual identity is consistently represented across all platforms and touchpoints.
• Website: Regularly review and update the website to align with targeted services and personas, collaborate with SEO specialists to optimize content for key keywords, and coordinate projects with both in-house and external talent to maintain a competitive edge.
• Brand Strategy and Identity: Define, refine, and maintain the company’s brand identity, including its visual and verbal elements such as logos, typography, color schemes, messaging, and tone of voice.
• Develop and implement long-term brand strategies that align with the company’s goals and values.
• Creative Leadership: Oversee all graphic design efforts, from conceptualization to production, ensuring that all designs align with the brand’s identity and meet high-quality standards.
• Lead and mentor a team of designers, brand strategists, and other creative professionals, fostering a culture of innovation and collaboration.
• Provide creative direction for all branding initiatives, including marketing campaigns, product packaging, digital assets, and promotional materials.
• Own the website: Review the website on a regular basis to ensure that it accurately reflects the services we provide and the personas we are targeting.
• Work with our on-page SEO talent in crafting updated copy that directly targets our most coveted keywords.
• Conduct projects that include in-house talent and contractors as we continue to build a website that is head-and-shoulders above our competition.
• Cross-Functional Collaboration: Collaborate closely with demand generation, podcast, and other departments to ensure brand consistency.
• Partner with leadership to align branding efforts with overall business objectives and market positioning.
• Quality Assurance: Ensure all branding and design outputs meet the highest standards of quality and are on-brand.
• Review and approve all creative deliverables, ensuring they align with the company’s style and voice.

Local SEO Director

Legal Content Editing Manager

Project Manager

Local SEO Specialist

Customer Success Manager

Social Media Content Producer

Account Manager, Digital Marketing

Senior Digital Marketing Account Manager

Financial Analyst

Legal Content Editing Manager

Creative Director