Rankings.io

Performance Marketing

• Lead the strategy, execution, and performance of all paid media campaigns to meet client acquisition goals with a focus on legal industry benchmarks.
• Own high-level campaign planning, including audience targeting, budgeting, bidding strategies, funnel strategy, and full-funnel attribution.
• Provide leadership and mentorship to the PPC team, including PPC Managers, Specialists, and freelancers; manage hiring, onboarding, and ongoing training.
• Drive innovation in ad creative, landing page optimization, and A/B testing to continuously improve CTRs, conversion rates, and ROI.
• Report on KPIs and campaign performance with actionable insights for executive and client stakeholders.
• Oversee Unbounce landing page strategy and LSA performance; introduce frameworks and standards for consistency across clients.
• Collaborate cross-functionally with the SEO, content, and design teams to align messaging, user experience, and campaign performance.
• Manage large PPC budgets, ensuring efficient spend and maximum return.
• Serve as the point of escalation for complex campaign challenges and client communications.
• Evaluate new tools, trends, and platform updates to maintain a competitive edge in paid advertising.

Senior PPC Manager

Social Media Manager

• Partner with the Director of Organic Social to execute monthly social strategies across a portfolio of clients
• Own the full content cycle: ideation, content calendars, creative briefs, and copywriting
• Translate client goals into content that feels native to each platform and audience
• Stay tapped into the social zeitgeist, spot trends early, and adapt them strategically for clients
• Repurpose long-form content (blogs, videos, etc.) into short-form, engaging social content
• Continuously bring fresh, relevant ideas to the table
• Track and analyze performance weekly and monthly
• Translate data into clear, actionable strategy shifts
• Identify what’s working, what’s not, and optimize accordingly
• Manage daily posting and full-scale community management across all platforms
• Respond to comments, DMs, and mentions with speed, personality, and brand alignment
• Turn passive audiences into active communities

Social Media Strategist

Copywriter

• Write campaign copy across paid social, web, email, brand initiatives, and webpages
• Build case studies, proof stories, and client-success narratives
• Create email nurture sequences and lifecycle campaigns
• Support sales enablement with decks, proposals, and one-pagers
• Write pages in collaboration with SEO specialists for SEO/AI search visibility copy
• Lead PIM and PIMCON event pages, sponsor copy, and speaker promotions
• Develop CTA frameworks, messaging tests, and conversion experiments
• Help establish brand and messaging standards across the organization

Senior Copywriter

Director

• Lead, coach, and develop an internal team of developers.
• Manage overseas development resources with clear accountability and quality expectations.
• Set expectations around code quality, deadlines, and developer role responsibilities.
• Conduct performance reviews, mentorship, and professional development planning.
• Identify skill gaps and participate in hiring, onboarding, and team scaling.
• Forecast capacity needs and plan hiring proactively based on growth.
• Partner cross-functionally with Design, UX, SEO, Project Managers, Accounts and Project stakeholders to create and execute project plans within scope and timeline.
• Make effective decisions balancing quality, speed, client needs, and profitability.
• Contribute directly to advanced builds, complex implementations, and high-risk debugging.
• Ensure consistent execution of custom and responsive WordPress development across desktop, mobile, and tablet.
• Drive strong front-end execution using HTML, CSS, JavaScript, and modern responsive standards.
• Lead advanced front-end work including animation and complex interactions where appropriate.
• Debug and resolve code, performance, and cross-browser issues quickly and thoroughly.
• Own and evolve development workflows, branching strategies, and code review standards.
• Define and improve staging-to-production deployment workflows.
• Improve documentation standards for scalability and knowledge transfer.
• Strengthen automation across QA, deployments, and repetitive processes.
• Continuously refine internal SOPs to reduce technical debt and increase velocity.
• Monitor and oversee the execution of development-related tickets.
• Improve 'definition of done' clarity to reduce bug recycling and rework.
• Own and improve WordPress development standards and best practices.
• Maintain and advance company theme/plugin assets to support scalable delivery.
• Improve modular, reusable component and Gutenberg block systems.
• Be an expert in site speed and performance optimization, ongoing site maintenance, updates, and iterative site edits.
• Own launch readiness including forms, scripts, plugins, redirects, SEO requirements, performance checks, and post-launch support.
• Own and standardize website migration and launch frameworks to preserve SEO equity, lead flow, and technical integrity.
• Oversee redirect mapping, crawl comparisons, indexation validation, and analytics continuity.
• Establish structured DNS transition protocols and post-launch performance monitoring.
• Partner with SEO and project teams to proactively identify and mitigate traffic volatility risks during structural or domain changes.
• Define internal performance benchmarks (Core Web Vitals targets).
• Monitor performance trends across builds.
• Establish load testing standards where appropriate.
• Reduce technical debt across legacy projects.
• Improve performance consistency across all builds.
• Own WordPress security best practices (hardening, permissions, 2FA, etc.).
• Establish plugin vetting standards.
• Oversee patch management and vulnerability monitoring.
• Ensure reliable backup and disaster recovery protocols.
• Improve intake form security and data protection standards.
• Build risk mitigation practices into QA workflows.
• Serve as internal expert on ADA compliance and WCAG 2.1/2.2 standards.
• Build repeatable accessibility auditing and remediation systems.
• Integrate accessibility into component libraries and QA processes.
• Move beyond reactive compliance toward proactive accessibility standards.
• Ensure development decisions support technical SEO best practices.
• Maintain clean architecture, schema implementation standards, indexation hygiene, and performance alignment.
• Partner closely with SEO teams to ensure seamless implementation of technical requirements.
• Own strong working knowledge of hosting environments and troubleshooting.
• Improve hosting and maintenance operational standards.
• Help define scalable and profitable hosting/maintenance offerings.
• Improve operational clarity around what is included vs. billable.
• Own overall site quality and conduct structured reviews at key phases.
• Continuously improve QA processes and bug triage systems.
• Own BugHerd workflow, expectations, and accountability.
• Reduce post-launch bug volume through stronger internal standards.
• Improve development cycle time without sacrificing quality.
• Improve build efficiency and margin through smarter systems and templating.
• Evaluate build timelines and reduce unnecessary friction.
• Participate in pricing strategy for custom builds and retainers.
• Identify opportunities for productization and repeatable systems.
• Align development output with company profitability goals.
• Evaluate AI-assisted development and QA tools where appropriate.
• Strengthen automation across repetitive tasks.
• Improve component-based systems to reduce one-off builds.
• Continuously evaluate tools and technologies that increase scalability and quality.

Director of Development

SEO Marketing

• Create, edit, and proofread a high volume of AI-generated legal blogs and landing pages per day in both English and Spanish for spelling, grammar, clarity, and SEO optimization.
• Ensure legal accuracy and compliance with industry standards across English and Spanish content.
• Optimize readability and engagement, ensuring alignment with Rankings’ on-page SEO guidelines.
• Ensure all content follows client-specific brand and editorial guidelines.
• Work collaboratively with content managers to refine workflows and identify training needs.
• Organize, modify, and update content for accuracy and SEO best practices.
• Track and manage workload efficiently, ensuring all deadlines are met in a high-output, bilingual production environment.

Bilingual Legal SEO Content Editor

• Lead and grow the Account Management team: hire, onboard, coach, set goals, run regular 1:1s and performance evaluations.
• Own client retention and growth across your team’s portfolio and act as the client escalation point alongside Account Managers.
• Help build and manage client budgets and forecast spend to achieve client ROI and company revenue goals.
• Collaborate with operations to ensure timely delivery of services and campaign milestones across cross-functional teams (SEO, Content, Ads, Technical).
• Drive strategic, high-value client conversations (quarterly business reviews, roadmaps, upsell/cross-sell opportunities).
• Define and track KPIs and success metrics (retention, MRR, client satisfaction, on-time delivery, campaign performance).
• Create, document, and continuously improve SOPs, playbooks and reporting for the Accounts team.
• Provide structured feedback, career development and training to Account Managers, including run regular skills enablement.
• Lead incident and escalation resolution, preserving client trust and ensuring root-cause remediation.
• Produce executive-level reporting and communicate team progress, risks and opportunities to senior leadership.
• Partner with Sales to ensure smooth handoffs and prioritization of client needs.

Director of Accounts

Digital Marketing

• Develop and execute effective digital marketing strategies for our clients across all digital marketing channels
• Lead client communication and serve as the main point of contact between clients and our team
• Communicate consistently, responsively, and proactively to the client's points of contact
• Analyze campaign data and provide insights to clients regarding performance
• Share new services and recommendations to clients in their best interest
• Continuously monitor campaign performance and optimize campaigns as needed
• Collaborate with internal team members to ensure client goals are met
• Create monthly reports for clients summarizing campaign performance and next steps
• Keep abreast of trends, changes, and competitor actions that might affect our clients, and highlight our expertise to build trust and potential impact on clients’ campaigns
• Effectively manage priorities and multiple projects within your client portfolio and for internal teams

Digital Marketing Account Manager

• Content Structuring & Site Cleanup
• Use Rankings Content Helper Post Updater (RIOCH) to organize and update page structures on law firm websites.
• Leverage AI and automation to convert site content to the rankings theme. This includes assigning page types, categories, locations, and parent/child hierarchies for pages in large WordPress installs.
• Perform one-to-one sitemap comparisons, flag discrepancies, and ensure consistent slug structures across sites.
• Use Gutenberg Blocks to convert legacy content to block-based layouts, adding TOC, FAQ, video, CTA, and badges blocks as needed.
• Clean HTML when necessary, removing outdated inline styling, unneeded badges, and ensuring consistent brand presentation.
• Quality Assurance (QA) Using Bugherd
• Use Bugherd to log and resolve QA feedback during development, ensuring clean typography, color consistency, spacing, and responsive functionality across devices.
• Resolve on-page issues related to page layout and design.
• Perform QA checks on desktop, tablet, and mobile, ensuring consistent cross-device performance.
• Collaboration & Documentation
• Collaborate with developers and designers to ensure updates are implemented correctly and efficiently.
• Track and report completed tasks, maintaining organized records in ClickUp, Bugherd, and Google Sheets.
• Flag “Needs Review” items for SEO or account team confirmation.
• Communicate clearly and consistently with team members, ensuring projects move forward on schedule.

Site Architecture SEO Specialist

Software Engineer

• Build conversion-optimized, high-performance law firm websites using our proprietary Gutenberg-based WordPress theme.
• Manage 2-4 concurrent website projects from initial build through post-launch edits.
• Develop custom templates and functionality that work seamlessly within our theme environment while meeting unique client requirements.
• Transform complex Figma designs into pixel-perfect, responsive WordPress experiences that balance visual impact with performance and usability.
• Handle client request tickets alongside project work, troubleshooting issues and implementing solutions efficiently.
• Execute edits and refinements after development completion and post-launch to ensure client satisfaction and site performance.
• Partner with Design, Project Management, Account Management, SEO, and Social teams to ensure all technical deliverables align with client expectations, campaign goals, and performance insights.
• Collaborate with other developers to ensure code quality, processes, and standards are consistent and optimized across the team.
• Take full ownership of technical deliverables while proactively communicating status updates and flagging potential workflow issues.
• Establish and maintain rigorous QA processes and testing protocols to ensure every site launch meets our high standards for accessibility, performance, and security.
• Proactively identify inefficiencies in development workflows and propose actionable solutions that increase team efficiency and output quality.
• Contribute to elevating our proprietary theme library by building reusable components, optimizing existing functionality, and implementing new features.
• Coach and mentor junior developers through code reviews, pair programming, and knowledge sharing to accelerate their growth and elevate team capabilities.
• Stay current with WordPress updates, modern development practices, and emerging technologies to continually push technical innovation while maintaining stability.
• Champion and enforce coding standards, documentation practices, and development methodologies across the team.

Senior Developer

• Own client and internal development requests across a large portfolio of WordPress websites
• Implement features, layouts, and content updates across:
• Custom PHP/ACF templates
• Gutenberg-based themes
• Select page builder environments
• Translate designs into clean, responsive, and performant implementations
• Troubleshoot site issues, plugin conflicts, and front-end or CMS-related bugs
• Perform routine maintenance, updates, and QA to ensure site stability
• Partner closely with Design, Project Management, and Account teams to deliver work accurately and on time
• Communicate clearly about progress, blockers, and tradeoffs
• Flag potential issues early and propose practical solutions
• Follow and reinforce internal coding standards, workflows, and QA processes
• You consistently deliver accurate, high-quality work with minimal rework
• You can independently execute most requests while knowing when to escalate
• You communicate clearly, proactively, and professionally
• You contribute to a smooth, predictable development workflow
• You steadily deepen your understanding of our themes, tools, and standards