Performance Marketing Analyst, Direct Mail
Ramp
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $77,120 - $117,810 per year
About the role
- Drive direct mail initiatives: Lead campaign execution from ideation through measurement, managing audience targeting and segmentation, platform setup, creative production, vendor coordination, and post-campaign performance tracking.
- Build experimentation frameworks and drive optimization: Design tests for messaging, creative assets, targeting strategies, and campaign tactics. Use data to identify what works, refine approaches, and scale successful experiments into repeatable playbooks.
- Find leverage through creative personalization: Identify opportunities where thoughtful, well-researched personalization can meaningfully outperform generic outreach, using automation tools to operationalize at scale. Recommend and test unconventional tactics that deliver higher impact for lower cost.
- Manage vendor relationships and operational workflows: Own external partnerships with direct mail platforms, fulfillment vendors, and data providers. Ensure quality execution, optimize processes, and maintain high standards across all campaigns.
- Track performance and inform strategy: Monitor campaign metrics, identify trends, and surface insights that inform targeting, creative, and channel decisions. Work with the team to continuously improve results.
- Collaborate cross-functionally: Partner with creative, product, data science, and sales teams to execute acquisition campaigns. Ensure smooth coordination across internal teams and external vendors to deliver campaigns, with a high degree of autonomy and attention to detail to ensure quality execution and continuous process improvement.
Requirements
- Experience in growth marketing, demand generation, or performance marketing, with a track record of executing end-to-end campaigns and experimental marketing programs. You’ve owned projects from ideation through measurement, including vendor management, creative coordination, and cross-functional collaboration.
- Strong operational and analytical skills: You're comfortable working with data to track performance, identify trends, and optimize campaigns. Bonus points for experience with automation tools like Clay, Zapier, or similar platforms.
- Builder mentality with high ownership: You're excited to work on ambiguous projects, move quickly, and drive initiatives from idea to execution without waiting to be told what to do.
- Team-first mentality and effective communication: You work well across teams (sales, creative, ops, data) and can balance speed with quality while managing multiple stakeholders.
- Customer obsession: You're passionate about deeply understanding our product and customers' needs to generate meaningful campaigns that reach the right audience at the right time with the right message.
Benefits
- 100% medical, dental & vision insurance coverage for you
- Partially covered for your dependents
- One Medical annual membership
- 401k (including employer match on contributions made while employed by Ramp)
- Flexible PTO
- Fertility HRA (up to $10,000 per year)
- Parental Leave
- Unlimited AI token usage
- Pet insurance
- Centralized home-office equipment ordering for all employees
- Health and Wellness stipend
- In-office perks: lunch, snacks, drinks, and more
- Budget for intra-office travel
- Relocation support to NYC or SF (as needed)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingdemand generationperformance marketingcampaign executionaudience targetingsegmentationdata analysisoptimizationcreative productionvendor management
Soft Skills
operational skillsanalytical skillsbuilder mentalityownershipeffective communicationteam collaborationcustomer obsessionattention to detailprocess improvementcross-functional collaboration