RAM Software Solutions Inc

Product Strategist – Go-To-Market

RAM Software Solutions Inc

full-time

Posted on:

Location Type: Remote

Location: Mexico

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About the role

  • Be the expert on our buyers, who they are, how they buy, and their key buying criteria.
  • Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
  • Build content briefs and frameworks that guide writers, designers, and campaign managers.
  • Plan the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
  • Develop launch kits for product/feature releases (battlecards, FAQs, internal comms).
  • Collaborate with Product, Sales, and Clinical teams to shape GTM narratives.
  • Collaborate with the Senior Content Writer to ensure tone, voice, and messaging consistency.
  • Identify and lead strategic content initiatives (whitepapers, webinars, landing pages).
  • Ensure alignment of all internal materials to buyer stages and healthcare personas.
  • Exceptional ROI-tracking skills, able to prove what is –or isn’t—working.
  • See bigger picture. You are a creative planner who develops long-term strategies while keeping in mind market dynamics, business objectives, and competitive pressures, while anticipating trends and shifts in the market.

Requirements

  • 5+ years in product marketing, GTM strategy, or strategic content roles in Healthcare.
  • Background in SaaS, B2B, or healthcare technology highly preferred.
  • Strong storytelling, copy strategy, and research skills.
  • Experience collaborating across product, sales, and creative teams.
  • Proficiency with frameworks (positioning matrix, buyer personas, JTBD, messaging maps).
  • Comfort using AI content tools (e.g., ChatGPT, Jasper, Claude) to accelerate development.
  • RT or MTech credentials will be beneficial
  • Deep understanding of radiology workflows, decision-makers (radiologists, imaging IT, health systems), and AI regulatory and reimbursement environments.
Benefits
  • Casual work environment
  • Flexible work hours
  • Competitive compensation and benefits package
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingGTM strategystrategic contentstorytellingcopy strategyresearch skillspositioning matrixbuyer personasmessaging mapsAI content tools
Soft Skills
collaborationcreative planningexceptional ROI-trackinglong-term strategy development
Certifications
RT credentialsMTech credentials