Rallyware

Performance Marketing

• Develop and execute integrated demand generation programs that drive qualified pipeline and revenue.
• Lead multi-channel campaigns across outbound email, paid media, content syndication, webinars, and events.
• Align all campaign strategies with sales priorities, ICPs, and personas across regions and industries.
• Work closely with content and product marketing teams to keep messaging and creative consistent across all touchpoints.
• Own inbound lead generation strategy (website, SEO, paid search, paid social, content syndication) in collaboration with the Corporate & Content Marketing Manager.
• Optimize landing pages, lead flows, and nurture sequences to maximize conversion rates.
• Ensure content assets effectively support full-funnel journeys (TOFU, MOFU, BOFU).
• Manage outsourced SDRs and appointment-setting vendors to ensure high-quality prospecting and consistent follow-up on MQLs.
• Develop outbound cadences, messaging frameworks, and nurture sequences aligned with key verticals and personas.
• Partner with sales leadership to define lead handoff processes, pipeline SLAs, and closed-loop reporting.
• Plan, launch, and optimize paid programs across Google Ads, LinkedIn, X, and industry-specific media outlets.
• Manage budgets and track key performance metrics (CTR, CPL, CAC, ROI) to continuously improve efficiency.
• Plan and execute webinars, virtual events, and conferences that drive engagement and pipeline impact.
• Build and run joint demand generation programs with partners and alliances.
• Define and report funnel KPIs (MQLs, SQLs, pipeline, CAC, ROI) to leadership on a regular basis.

Senior Demand Generation Manager