Raintree Systems

Product Marketing Specialist

Raintree Systems

full-time

Posted on:

Location Type: Remote

Location: Alabama • Arizona • United States

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About the role

  • Support product positioning, messaging, and value proposition development across core products and new innovations.
  • Partner with Product Management to understand roadmap priorities, customer needs, and product differentiation; translate into market-ready narratives.
  • Contribute to GTM plans for launches and enhancements, including target audience definition, key messages, channels, timelines, and success metrics.
  • Develop and maintain customer personas, use cases, and buyer journey insights to inform content and campaigns.
  • Create and update sales enablement materials (e.g., pitch decks, one-pagers, competitive battlecards, FAQs, objection handling).
  • Coordinate cross-functionally with Marketing, Sales, Customer Success, Support, and Product to ensure consistent messaging and execution.
  • Gather and synthesize market intelligence (competitive landscape, trends, customer feedback) and share actionable insights with stakeholders.
  • Support product webinars, events, and other product education moments for prospects and customers in partnership with internal teams.
  • Collaborate on customer marketing inputs (case studies, testimonials, reference stories) that highlight measurable outcomes and client value.

Requirements

  • 100% self-starter/motivated
  • Does not wait for instruction; executes independently
  • Leads with curiosity and challenges assumptions
  • Fearless with a sense of urgency to accomplish difficult tasks related to competitive intel
  • Experience in product marketing, B2B marketing, or related roles (SaaS/technology experience preferred).
  • Strong writing, editing, and storytelling skills with the ability to simplify complex concepts into clear, compelling messaging.
  • Demonstrated experience supporting product launches and GTM execution in cross-functional environments.
  • Understanding of marketing fundamentals (segmentation, positioning, messaging frameworks, funnel concepts, campaign collaboration).
  • Experience developing enablement content and partnering with Sales and Customer Success teams.
  • Strong project management skills, with the ability to manage multiple priorities, timelines, and stakeholders simultaneously.
  • Analytical mindset with comfort using data to inform decisions (e.g., win/loss or competitive inputs).
  • Experience with common marketing and collaboration tools (e.g., CRM such as Salesforce, marketing automation, project management tools).
  • Strong interpersonal skills; ability to build, manage, and influence relationships at all levels.
  • Accustomed to working in fast-moving environments; proactive, adaptable, and eager to experiment, learn, and improve processes.
Benefits
  • Remote Work/Work From Home
  • Paid Time Off/11 Paid Holidays/Year-End Holiday Break
  • Health, Dental, Vision, HSA/FSA, 401K with Company Match
  • Disability & Life Insurance
  • Employee Assistance Program
  • Paid Parental Leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingB2B marketingSaaSstorytellingproduct launchesGTM executionmarketing fundamentalsenablement contentproject managementdata analysis
Soft Skills
self-starterindependent executioncuriositysense of urgencystrong writinginterpersonal skillsadaptabilityproactivityrelationship managementproblem-solving