LinkedIn Expert, Social Media Growth Manager
Railsware
full-time
Posted on:
Location Type: Remote
Location: Poland
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About the role
- Own and grow our LinkedIn presence, from strategy to execution
- Plan, create, and publish high-quality B2B content that reflects our brand, product, and business goals
- Manage and optimize LinkedIn pages to drive engagement, followers, and leads
- Grow and manage other social media and community platforms (X, Reddit, Quora) to expand reach
- Analyze content performance, test new formats, and adjust strategy based on insights
- Support colleagues' advocacy, helping team members and leaders share content effectively
- Collaborate closely with marketing, product, and other teams to ensure consistent messaging and positioning
- Track trends, audience behavior, and competitors to keep social presence relevant and effective
Requirements
- Senior-level experience in social media and content marketing within a B2B SaaS environment
- Proven, hands-on expertise in LinkedIn as a strategic marketing channel (strategy, content, analytics, optimization)
- Experience working with English-speaking markets (EU, US, global)
- Fluent English, both written and spoken
- Strong content writing skills (less AI, more human-like)
- Analytical mindset and experience using metrics to optimize performance
- High ownership, critical thinking, and the ability to work independently in a fast-moving environment
- Excellent communication, collaboration, and presentation skills
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B content marketingsocial media managementcontent performance analysiscontent writingLinkedIn marketinganalyticsoptimizationcommunity managementaudience behavior trackingtrend analysis
Soft Skills
critical thinkingownershipindependencecommunicationcollaborationpresentation skillsanalytical mindsetcreativitystrategic thinkingadaptability