Railsware

Executive Assistant

• Manage calendars and keep personal schedules up to date
• Make phone calls and send emails to schedule, confirm, or cancel activities
• Track important household deadlines such as document renewals, insurance updates, and memberships
• Assist with personal errands as needed
• Support household coordination and problem-solving, including arranging maintenance services and handling repair needs
• Handle research tasks, including finding schools, programs, or community opportunities for family members, preparing documents, and meeting deadlines
• Search for new activities or services, compare options, and coordinate availability
• Track incoming mail and packages and follow up when needed
• Manage cancellations and identify better alternatives when appropriate
• Support medical-related tasks such as scheduling appointments, preparing paperwork, and communicating with providers or insurance
• Handle ad-hoc tasks, including urgent or unexpected requests, with a calm and proactive approach

Personal Assistant

Public Relations

• Develop and execute a comprehensive hard launch strategy by reviewing existing materials, running a multi-channel launch campaign (PR, content, partnerships, paid), building a clear timeline with milestones, and defining success metrics with a tracking plan
• Plan and run PR activities before and after product feature launches, ensuring maximum visibility and strong media engagement
• Achieve KPIs, including measurable signup growth, increased MRR/revenue, stronger brand awareness and engagement, and establishing a sustainable foundation for long-term growth
• Partner closely with Product Marketing team to align messaging and identify PR opportunities
• Continuously monitor, analyze, and report on PR performance, media coverage, and opportunities for improvement

PR Consultant

Marketing

• Outreach and Link Building: Find relevant link placements, launch cold outreach campaigns, and work with partners and vendors
• Crowd Marketing: Comment on Reddit threads, post on platforms like Indiehackers, other community-driven platforms, and collaborate with freelancers
• Social Media: Maintain the company's LinkedIn page, create and publish posts, engage with followers, and distribute content on LinkedIn Pulse
• Content Support: Social media and blog posts, gather expert quotes, and collaborate with freelance writers
• Tracking & Updates: Keep your work organized, track results, share updates with the team, and look for ways to improve processes

Junior Marketing Specialist

Video Editor

• Develop video scripts and storyboards for tutorials, product demos, and educational content
• Create engaging social media content (reels, carousels, stories, live marketing formats)
• Craft compelling video narratives for PR and brand campaigns
• Adjust visual content for social platforms (YouTube, TikTok, Instagram, X, Facebook)

Personal Assistant

PR Consultant

Junior Marketing Specialist

Video Content Creator