Railsware

Marketing

• Design new landing pages and improve existing pages for the Coupler.io marketing website
• Work with adaptive web designs
• Manage and maintain the UI Library in Figma, ensuring consistency and scalability
• Prepare design materials for marketing campaigns and growth initiatives, including:
• banners for paid ads and social media
• presentations and pitch decks
• offline materials
• Custom illustrations, infographics, collages, and other branded visual assets
• Create and maintain marketing templates to speed up production and keep visuals aligned across channels
• Collaborate closely with marketing, product, and design teams
• Proactively communicate design decisions, explain your approach, and provide clear reasoning behind solutions

Senior Marketing Designer

Social Media Manager

• Own and grow our LinkedIn presence, from strategy to execution
• Plan, create, and publish high-quality B2B content that reflects our brand, product, and business goals
• Manage and optimize LinkedIn pages to drive engagement, followers, and leads
• Grow and manage other social media and community platforms (X, Reddit, Quora) to expand reach
• Analyze content performance, test new formats, and adjust strategy based on insights
• Support colleagues' advocacy, helping team members and leaders share content effectively
• Collaborate closely with marketing, product, and other teams to ensure consistent messaging and positioning
• Track trends, audience behavior, and competitors to keep social presence relevant and effective

LinkedIn Expert, Social Media Growth Manager

Brand Manager

• Own the socials: You won’t just 'post updates.' You will drive engagement on LinkedIn, Instagram, and YouTube (and launch our TikTok!). You are the first point of interaction in the comments section.
• Run paid ads: You’ll manage the budget for promoting our vacancies. You know that 'boosting' a post isn't a strategy. You’ll set up targeting, A/B test creatives, and optimize for conversions. (And if you don’t know how to, we’ll help you learn on the go).
• Create visual content: We have designers, but we don't want to block you on every small task. You should be comfortable jumping into Figma to make a cover image/banner or cutting a quick video interview in CapCut or similar tools.
• Write like a human: Whether it’s a blog post, a landing page, or a cold outreach email to a conference organizer, your writing is clear, witty, and zero-fluff.
• Shape the narrative: You’ll help our experts articulate their thoughts (ghostwriting) and support our Product teams when big launches happen.
• Enjoy the offline, too. A couple of times a year we take part in the industry events, where your organizational and communication skills would be helpful.

Brand Marketing Specialist

Manager

• Source candidates from all over the world (from Argentina to the Philippines)
• Use advanced techniques and tools to identify as many prospects as possible
• Accurately assess candidates’ profiles against position requirements
• Reach out to potential candidates using different channels
• Create catchy messages to draw candidates’ attention and engage them into the recruitment process
• Handle a fast-moving environment with a big load of candidates (both inbound and outbound)
• Analyzing and changing hiring strategy based on business needs
• Owning the recruitment process, communication with hiring manager
• Engage recruitment process participants to hire the best-matching candidates fast
• Take part in interviews and support all the recruitment stages
• Provide detailed constructive feedback to create an outstanding experience both for candidates and hiring managers/liaisons
• Complete onboarding processes to create the best possible newcomers' experience
• Collaborate with cross-functional teams to make sure a new Railswarian gets the needed support
• Conduct various activities to introduce newcomers to the team (feedback sessions, welcome calls, etc.)
• Participate in other people team projects and initiatives beyond your core recruitment responsibilities after successfully completing the trial period

Senior Marketing Designer

LinkedIn Expert, Social Media Growth Manager

Brand Marketing Specialist

Junior Talent Manager